Marketing RA Kerin, SW Hartley, EN Berkowitz, W Rudelius AMGH Editora, 2009 | 1935 | 2009 |
First-mover advantage: A synthesis, conceptual framework, and research propositions RA Kerin, PR Varadarajan, RA Peterson Journal of marketing 56 (4), 33-52, 1992 | 1623 | 1992 |
Store shopping experience and consumer price-quality-value perceptions RA Kerin, A Jain, DJ Howard Journal of retailing 68 (4), 376, 1992 | 728 | 1992 |
Introduction strategy for new products with positive and negative word-of-mouth V Mahajan, E Muller, RA Kerin Management Science 30 (12), 1389-1404, 1984 | 637 | 1984 |
Exploring the brand value-shareholder value nexus for consumer goods companies RA Kerin, R Sethuraman Journal of the academy of Marketing Science 26, 260-273, 1998 | 510 | 1998 |
Assessing trade show functions and performance: an exploratory study RA Kerin, WL Cron Journal of marketing 51 (3), 87-94, 1987 | 442 | 1987 |
The relationship between growth, profitability, and firm value N Varaiya, RA Kerin, D Weeks Strategic Management Journal 8 (5), 487-497, 1987 | 379 | 1987 |
The female role in advertisements: Some experimental evidence RA Peterson, RA Kerin Journal of Marketing 41 (4), 59-63, 1977 | 345 | 1977 |
Strategic Marketing Problems: Cases and Comments, 12/E K Roger Pearson Education India, 2010 | 330 | 2010 |
Marketing, 9e R Kerin, S Hartley, W Rudelius New York, NY: McGraw Hill, 2009 | 287* | 2009 |
Marketing K Przybyłowski, SW Hartley, RA Kerin, W Rudelius ABC, 1998 | 247 | 1998 |
In Pursuit of an Ideal: The Editorial and Literary History of the Journal of Marketing RA Kerin Journal of Marketing 60 (1), 1-13, 1996 | 234 | 1996 |
Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure SW Brown, FE Webster, JBEM Steenkamp, WL Wilkie, JN Sheth, ... Journal of Marketing 69 (4), 1-25, 2005 | 206 | 2005 |
Marketing EN Berkowitz, RA Kerin, W Rudelius Irwin Professional Publishing, 1989 | 202 | 1989 |
Contemporary perspectives on strategic market planning RA Kerin, V Mahajan, P Varadarajan (No Title), 1990 | 193 | 1990 |
Broadening the scope of reference price advertising research: a field study of consumer shopping involvement DJ Howard, RA Kerin Journal of marketing 70 (4), 185-204, 2006 | 138 | 2006 |
Cannibalism and new product development RA Kerin, MG Harvey, JT Rothe Business Horizons 21 (5), 25-31, 1978 | 132 | 1978 |
A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis R Sethuraman, RA Kerin, WL Cron Journal of Business Research 58 (5), 602-610, 2005 | 127 | 2005 |
The effects of personalized product recommendations on advertisement response rates: The “try this. It works!” technique DJ Howard, RA Kerin Journal of consumer psychology 14 (3), 271-279, 2004 | 126 | 2004 |
Women in advertisements: Retrospect and prospect RA Kerin, WJ Lundstrom, D Sciglimpaglia Journal of Advertising 8 (3), 37-42, 1979 | 124 | 1979 |