| The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010 | 2632 | 2010 |
| Managing customer relationships in the social media era: Introducing the social CRM house EC Malthouse, M Haenlein, B Skiera, E Wege, M Zhang Journal of interactive marketing 27 (4), 270-280, 2013 | 1447 | 2013 |
| Measuring consumers' willingness to pay at the point of purchase K Wertenbroch, B Skiera Journal of marketing research 39 (2), 228-241, 2002 | 1190 | 2002 |
| Seeding strategies for viral marketing: An empirical comparison O Hinz, B Skiera, C Barrot, JU Becker Journal of marketing 75 (6), 55-71, 2011 | 1031 | 2011 |
| Referral programs and customer value P Schmitt, B Skiera, C Van den Bulte Journal of marketing 75 (1), 46-59, 2011 | 728 | 2011 |
| Paying too much and being happy about it: Existence, causes, and consequences of tariff-choice biases A Lambrecht, B Skiera Journal of marketing Research 43 (2), 212-223, 2006 | 550 | 2006 |
| Dashboards as a service: why, what, how, and what research is needed? K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ... Journal of service research 12 (2), 175-189, 2009 | 495 | 2009 |
| Internet-based virtual stock markets for business forecasting M Spann, B Skiera Management science 49 (10), 1310-1326, 2003 | 432 | 2003 |
| Not all fun and games: Viral marketing for utilitarian products C Schulze, L Schöler, B Skiera Journal of Marketing 78 (1), 1-19, 2014 | 355 | 2014 |
| Does uncertainty matter? Consumer behavior under three-part tariffs A Lambrecht, K Seim, B Skiera Marketing Science 26 (5), 698-710, 2007 | 330 | 2007 |
| Customer equity: An integral part of financial reporting T Wiesel, B Skiera, J Villanueva Journal of Marketing 72 (2), 1-14, 2008 | 305 | 2008 |
| Regressionsanalyse B Skiera, S Albers Deakin University, 2000 | 292 | 2000 |
| Sourcing, filtering, and evaluating new product ideas: An empirical exploration of the performance of idea markets A Soukhoroukova, M Spann, B Skiera Journal of product innovation management 29 (1), 100-112, 2012 | 262 | 2012 |
| Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters M Spann, B Skiera Journal of Forecasting 28 (1), 55-72, 2009 | 247 | 2009 |
| Data‐driven services marketing in a connected world V Kumar, V Chattaraman, C Neghina, B Skiera, L Aksoy, A Buoye, ... Journal of Service Management 24 (3), 330-352, 2013 | 216 | 2013 |
| Linking customer and financial metrics to shareholder value: The leverage effect in customer-based valuation C Schulze, B Skiera, T Wiesel Journal of Marketing 76 (2), 17-32, 2012 | 198 | 2012 |
| Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms M Spann, B Skiera, B Schäfers Journal of Interactive marketing 18 (4), 22-36, 2004 | 187 | 2004 |
| Data analytics in a privacy-concerned world J Wieringa, PK Kannan, X Ma, T Reutterer, H Risselada, B Skiera Journal of Business Research 122, 915-925, 2021 | 185 | 2021 |
| Mengenbezogene Preisdifferenzierung bei Dienstleistungen B Skiera (No Title), 1999 | 173 | 1999 |
| The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value E Bayer, S Srinivasan, EJ Riedl, B Skiera International journal of research in marketing 37 (4), 789-804, 2020 | 161 | 2020 |
