Scott A. Neslin
Scott A. Neslin
Professor of Marketing, Dartmouth College
Bestätigte E-Mail-Adresse bei - Startseite
Zitiert von
Zitiert von
Sales promotion: Concepts, methods, and strategies
RC Blattberg, SA Neslin
(No Title), 1990
Challenges and opportunities in multichannel customer management
SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ...
Journal of service research 9 (2), 95-112, 2006
Pursuing the value-conscious consumer: store brands versus national brand promotions
KL Ailawadi, SA Neslin, K Gedenk
Journal of marketing 65 (1), 71-89, 2001
Revenue premium as an outcome measure of brand equity
KL Ailawadi, DR Lehmann, SA Neslin
Journal of marketing 67 (4), 1-17, 2003
Multichannel customer management: Understanding the research-shopper phenomenon
PC Verhoef, SA Neslin, B Vroomen
International journal of research in marketing 24 (2), 129-148, 2007
Key issues in multichannel customer management: current knowledge and future directions
SA Neslin, V Shankar
Journal of interactive marketing 23 (1), 70-81, 2009
Customer channel migration
A Ansari, CF Mela, SA Neslin
Journal of marketing research 45 (1), 60-76, 2008
Multichannel shopper segments and their covariates
U Konuş, PC Verhoef, SA Neslin
Journal of retailing 84 (4), 398-413, 2008
Defection detection: Measuring and understanding the predictive accuracy of customer churn models
SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason
Journal of marketing research 43 (2), 204-211, 2006
Database Marketing: Analyzing and Managing Customers
RC Blattberg, BD Kim, SA Neslin
Springer New York, 2008
Putting one-to-one marketing to work: Personalization, customization, and choice
N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ...
Marketing Letters 19, 305-321, 2008
Consumer promotions and the acceleration of product purchases
SA Neslin, C Henderson, J Quelch
Marketing science 4 (2), 147-165, 1985
The impact of brand equity on customer acquisition, retention, and profit margin
F Stahl, M Heitmann, DR Lehmann, SA Neslin
Journal of marketing 76 (4), 44-63, 2012
The effect of promotion on consumption: Buying more and consuming it faster
KL Ailawadi, SA Neslin
Journal of Marketing Research 35 (3), 390-398, 1998
The effects of advertising on brand switching and repeat purchasing
J Deighton, CM Henderson, SA Neslin
Journal of marketing research 31 (1), 28-43, 1994
Promotional elasticities and category characteristics
C Narasimhan, SA Neslin, SK Sen
Journal of marketing 60 (2), 17-30, 1996
Building with bricks and mortar: The revenue impact of opening physical stores in a multichannel environment
K Pauwels, SA Neslin
Journal of retailing 91 (2), 182-197, 2015
The showrooming phenomenon: it's more than just about price
S Gensler, SA Neslin, PC Verhoef
Journal of Interactive Marketing 38 (1), 29-43, 2017
Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising
IM Dinner, HJ Heerde Van, SA Neslin
Journal of marketing research 51 (5), 527-545, 2014
Sales promotion
T Yeshin
(No Title), 2006
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