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Sungha Jang
Sungha Jang
Bestätigte E-Mail-Adresse bei sfsu.edu
Titel
Zitiert von
Zitiert von
Jahr
How consumers use product reviews in the purchase decision process
S Jang, A Prasad, BT Ratchford
Marketing Letters 23 (3), 825-838, 2012
1372012
Understanding important hotel attributes from the consumer perspective over time
S Jang, T Liu, JH Kang, H Yang
Australasian Marketing Journal (AMJ) 26 (1), 23-30, 2018
612018
Mediation analysis revisited: Practical suggestions for addressing common deficiencies
JP Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim ...
Australasian Marketing Journal, 2018
572018
Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors?
S Singh, S Jang
Journal of Retailing and Consumer Services, 102200, 2020
552020
Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction
S Jang, A Prasad, BT Ratchford
Journal of Interactive Marketing 40, 24-40, 2017
492017
Does deceptive marketing pay? The evolution of consumer sentiment surrounding a pseudo-product-harm crisis
R Song, H Kim, GM Lee, S Jang
Journal of Business Ethics 158 (3), 743-761, 2019
362019
The effects of herding and word of mouth in a two-period advertising signaling model
X Zhen, GG Cai, R Song, S Jang
European Journal of Operational Research, 2018
362018
Can college students’ global competence be enhanced in the classroom? The impact of cross-and inter-cultural online projects
JH Kang, SY Kim, S Jang, AR Koh
Innovations in Education and Teaching International 55 (6), 683-693, 2018
352018
The Effects of Out-of-Stock, Return, and Cancellation Amounts on Order Amounts of an Online Retailer
J Son, JH Kang, S Jang
Journal of Retailing and Consumer Services, 2019
272019
How Should Retail Advertisers Manage Multiple Keywords in Paid Search Advertising?
AJ Kim, S Jang, HS Shin
Journal of Business Research, 2019
272019
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
R Song, S Jang, GG Cai
Marketing Letters 27 (4), 791-804, 2016
242016
Consumer spending patterns across firms and categories: Application to the size-and share-of-wallet
S Jang, A Prasad, BT Ratchford
International Journal of Research in Marketing 33 (1), 123-139, 2016
192016
Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited
J Kim, YG Cui, S Jang, MT Spence, J Park
Australasian Marketing Journal (AMJ) 27 (2), 126-128, 2019
122019
Does haste always make waste? Service quantity, service quality, and incentives in speed-intensive service firms
C Song, S Jang, J Wiggins, E Nowlin
Service Business 13 (2), 289-304, 2019
92019
Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis
S Jang, J Kim, R Song, H Kim
Asia Pacific Journal of Marketing and Logistics, 2018
82018
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
S Jang, AJ Kim, J Yoon
Journal of Business Research, 2021
72021
Reinforcement learning and risk preference in equity linked notes markets
R Song, S Jang, Y Wang, DM Hanssens, J Suh
Journal of Empirical Finance, 2021
32021
Promotion Effectiveness of Coupons and Reward Points by Fashion Product Categories at an Online Retailer
S Jang, JH Kang, J Son
유통연구 22 (3), 1-17, 2017
32017
How Do Consumers Evaluate Identical Products at Different Retailers? A Text Mining Approach Using Product Reviews
S Jang, JH Kang, T Liu, H Yang
Australasian Marketing Journal, 2024
2024
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