Jochen Wirtz
Zitiert von
Zitiert von
Services Marketing: People, Technology, Strategy, 8th edition
J Wirtz, C Lovelock
Pearson/Prentice Hall, 2016
Marketing de Serviços: Pessoas, Tecnologia e Resultados
C Lovelock, J Wirtz
Pearson Educación, 2015
Congruency of Scent and Music as a Driver of In-store Evaluations and Behavior
AS Mattila, J Wirtz
Journal of Retailing 77 (2), 273-289, 2001
Marketing de Servicios: Personal, Tecnología y Estrategia
CH Lovelock, J Wirtz, L Ayala
Pearson educación, 2009
Consumer responses to compensation, speed of recovery and apology after a service failure
J Wirtz, AS Mattila
International Journal of Service Industry Management 15 (2), 150-166, 2004
Pemasaran Jasa: Manusia, Tekhnologi, Strategi Jilid I
C Lovelock, J Wirtz, J Mussry
Erlanggah, Indonesia, 2010
Managing Brands and Customer Engagement in Online Brand Communities
J Wirtz, A den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ...
Journal of Service Management 24 (3), 223-244, 2013
The effects of incentives, deal proneness, satisfaction and tie strength on word-of-mouth behaviour
J Wirtz, P Chew
International Journal of Service Industry Management 13 (2), 141-162, 2002
Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigm
J Wirtz, JEG Bateson
Journal of Business Research 44 (1), 55-66, 1999
The moderating role of target-arousal on the impact of affect on satisfaction—an examination in the context of service experiences
J Wirtz, AS Mattila, RLP Tan
Journal of Retailing 76 (3), 347-365, 2000
The role of store environmental stimulation and social factors on impulse purchasing
AS Mattila, J Wirtz
Journal of Services Marketing 22 (7), 562-567, 2008
Essentials of Services Marketing, 3rd edition
J Wirtz, C Lovelock
Pearson Education; ISBN 978-1-292-08995-9, 2017
Perceived fairness of demand-based pricing for restaurants
SE Kimes, J Wirtz
Cornell Hotel & Restaurant Quarterly 43 (1), 31-37, 2002
Has revenue management become acceptable?
SE Kimes, J Wirtz
Journal of Service Research 6 (2), 125-135, 2003
Marketing des Services, 7th edition
C Lovelock, J Wirtz, D Lapert, A Munos
Paris: Pearson Education, 2015
Brave New World: Service Robots in the Frontline
J Wirtz, P Patterson, W Kunz, T Gruber, VN Lu, S Paluch, A Martins
Journal of Service Management 29 (5), 907-931, 2018
Services Marketing in Asia: Managing People, Technology, and Strategy, 2nd edition
CH Lovelock, J Wirtz, HT Keh, X Lu
Prentice Hall, ISBN 0-13-127537-2, 2005
How effective are loyalty reward programs in driving share of wallet?
J Wirtz, AS Mattila, M Oo Lwin
Journal of Service Research 9 (4), 327-334, 2007
The role of preconsumption affect in postpurchase evaluation of services
A Mattila, J Wirtz
Psychology & Marketing 17 (7), 587-605, 2000
Marketing de Serviços: Pessoas, Tecnologia e Estratégia, 8th edition
J Wirtz, MA Hemzo, C Lovelock
Publisher: Saraiva/SOMOS, 2020
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