Jochen Wirtz
Zitiert von
Zitiert von
Services Marketing: People, Technology, Strategy, 9th edition
J Wirtz, C Lovelock
World Scientific, ISBN 978-194-4659-00-4, 2022
Marketing de Serviços: Pessoas, Tecnologia e Estratégia, 8th edition
J Wirtz, MA Hemzo, C Lovelock
Publisher: Saraiva/SOMOS, 2020
Congruency of Scent and Music as a Driver of In-store Evaluations and Behavior
AS Mattila, J Wirtz
Journal of Retailing 77 (2), 273-289, 2001
Pemasaran Jasa: Manusia, Tekhnologi, Strategi Jilid I
C Lovelock, J Wirtz, J Mussry
Erlanggah, Indonesia, 2010
Consumer Responses to Compensation, Speed of Recovery and Apology After a Service Failure
J Wirtz, AS Mattila
International Journal of Service Industry Management 15 (2), 150-166, 2004
Marketing des Services, 7th edition
C Lovelock, J Wirtz, D Lapert, A Munos
Paris: Pearson Education, 2015
Brave New World: Service Robots in the Frontline
J Wirtz, P Patterson, W Kunz, T Gruber, VN Lu, S Paluch, A Martins
Journal of Service Management 29 (5), 907-931, 2018
Managing Brands and Customer Engagement in Online Brand Communities
J Wirtz, A den Ambtman, J Bloemer, C Horváth, B Ramaseshan, ...
Journal of Service Management 24 (3), 223-244, 2013
The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behaviour
J Wirtz, P Chew
International Journal of Service Industry Management 13 (2), 141-162, 2002
Consumer Satisfaction with Services: Integrating the Environment Perspective in Services Marketing into the Traditional Disconfirmation Paradigm
J Wirtz, JEG Bateson
Journal of Business Research 44 (1), 55-66, 1999
The Role of Store Environmental Stimulation and Social Factors on Impulse Purchasing
AS Mattila, J Wirtz
Journal of Services Marketing 22 (7), 562-567, 2008
Essentials of Services Marketing, 4th Edition
J Wirtz
Pearson Higher Education, ISBN: 978-1-292-42519-1, 2022
The Moderating Role of Target-Arousal on the Impact of Affect on Satisfaction—an Examination in the Context of Service Experiences
J Wirtz, AS Mattila, RLP Tan
Journal of Retailing 76 (3), 347-365, 2000
Has Revenue Management Become Acceptable?
SE Kimes, J Wirtz
Journal of Service Research 6 (2), 125-135, 2003
Perceived Fairness of Demand-Based Pricing for Restaurants
SE Kimes, J Wirtz
Cornell Hotel & Restaurant Quarterly 43 (1), 31-37, 2002
Consumer Online Privacy Concerns and Responses: A Power–Responsibility Equilibrium Perspective
M Lwin, J Wirtz, JD Williams
Journal of the Academy of Marketing Science 35 (4), 572-585, 2007
Customers Behaving Badly: A State of Art Review, Research Agenda and Implications for Practitioners
R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt, R Russell‐Bennett, ...
Journal of Services Marketing, 2010
How Effective are Loyalty Reward Programs in Driving Share of Wallet?
J Wirtz, AS Mattila, M Oo Lwin
Journal of Service Research 9 (4), 327-334, 2007
The Role of Preconsumption Affect in Postpurchase Evaluation of Services
A Mattila, J Wirtz
Psychology & Marketing 17 (7), 587-605, 2000
The moderating role of familiarity in fairness perceptions of revenue management pricing
J Wirtz, SE Kimes
Journal of Service Research 9 (3), 229-240, 2007
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