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Teck Ming Tan
Teck Ming Tan
Associate Professor at University of Oulu; Adjunct Professor (Docent) at University of Helsinki
Bestätigte E-Mail-Adresse bei oulu.fi - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Hierarchical chain of consumer-based brand equity: Review from the fast food industry
TM Tan, H Ismail, D Rasiah
The International Business & Economics Research Journal 10 (9), 67, 2011
1142011
How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection
W Nadeem, TM Tan, M Tajvidi, N Hajli
Technological Forecasting and Social Change 171, 2021
1012021
Ethical Marketing in the Blockchain-Based Sharing Economy: Theoretical Integration and Guiding Insights
TM Tan, J Salo
Journal of Business Ethics 183, 1113-1140, 2023
862023
Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size
N Sreen, A Dhir, S Talwar, TM Tan, F Alharbi
Journal of Retailing and Consumer Services 61, 102549, 2021
842021
Trust in blockchain‑enabled exchanges: future directions in blockchain marketing
TM Tan, S Saraniemi
Journal of the Academy of Marketing Science 51, 914-939, 2023
832023
How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values
TM Tan, H Makkonen, P Kaur, J Salo
Technological Forecasting & Social Change 121432, 2022
762022
The adoption and concerns of e-finance in Malaysia
K Narayanasamy, D Rasiah, TM Tan
Electronic Commerce Research 11, 383-400, 2011
742011
Making and breaking relationships on social media: the impacts of brand and influencer betrayals
H Reinikainen, TM Tan, V Luoma-aho, J Salo
Technological Forecasting and Social Change 171, 120990, 2021
702021
Recover from a service failure: The differential effects of brand betrayal and brand disappointment on an exclusive brand offering
TM Tan, MS Balaji, EL Oikarinen, S Alatalo, J Salo
Journal of Business Research 123, 126-139, 2021
652021
The role of temporal focus and self-congruence on consumer preference and willingness to pay: A new scrutiny in branding strategy
TM Tan, J Salo, J Juntunen, A Kumar
European Journal of Marketing, 2019
612019
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
TM Tan, J Salo, J Juntunen, A Kumar
Journal of Business Research 92, 71-80, 2018
562018
Does speaker’s voice enthusiasmaffect social cue, cognitive load and transfer in multimedia learning?
TW Liew, SM Tan, TM Tan, SN Kew
Information and Learning Sciences, 2020
442020
Metaverse in marketing and logistics: the state of the art and the path forward
GWH Tan, ECX Aw, TH Cham, KB Ooi, YK Dwivedi, AA Alalwan, ...
Asia Pacific Journal of Marketing and Logistics, DOI 10.1108/APJML-01-2023-0078, 2023
432023
Linking concepts of playfulness and well-being at work in retail sector
S Alatalo, EL Oikarinen, A Reiman, TM Tan, EL Heikka, ...
Journal of Retailing and Consumer Services 43, 226-233, 2018
422018
The happy virtual agent and its impact on the human customer in the service encounter
M Soderlund, EL Oikarinen, TM Tan
Journal of Retailing and Consumer Services, 2020
412020
Consumer-based brand equity in the service shop
TM Tan, TW Liew, LSS William, OBF Michelle, SM Tan
International Journal of Marketing Studies 4 (4), 60, 2012
382012
The common challenges of brand equity creation among local fast food brands in Malaysia
TM Tan, D Rasiah, H Ismail
International Journal of Business and Management 8 (2), 96, 2013
322013
Malaysian Fast Food Brand Equity
TM Tan, H Ismail, D Rasiah
Journal of Developing Area 49 (5), 53-65, 2015
232015
Digitalization of the Buyer–Seller Relationship in the steel industry
J Salo, TM Tan, H Makkonen
Journal of Business and Industrial Marketing, 2021
212021
Believing and acting on fake news related to natural food: the influential role of brand trust and system trust
S Bezbaruah, A Dhir, S Talwar, TM Tan, P Kaur
British Food Journal 124 (9), 2937-2962, 2022
182022
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