| An empirical comparison of ratings-based and choice-based conjoint models T Elrod, JJ Louviere, KS Davey Journal of Marketing research 29 (3), 368-377, 1992 | 511 | 1992 |
| A factor-analytic probit model for representing the market structure in panel data T Elrod, MP Keane Journal of Marketing Research 32 (1), 1-16, 1995 | 263 | 1995 |
| Choice map: Inferring a product-market map from panel data T Elrod Marketing Science 7 (1), 21-40, 1988 | 201 | 1988 |
| The impact of congruity between brand name and country of production on consumers' product quality judgments G Häubl, T Elrod International Journal of research in Marketing 16 (3), 199-215, 1999 | 194 | 1999 |
| Discrete and continuous representations of unobserved heterogeneity in choice modeling M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ... Marketing Letters 10 (3), 219-232, 1999 | 156 | 1999 |
| A new integrated model of noncompensatory and compensatory decision strategies T Elrod, RD Johnson, J White Organizational Behavior and Human Decision Processes 95 (1), 1-19, 2004 | 113 | 2004 |
| An empirical evaluation of aggregation approaches for developing market segments T Elrod, RS Winer Journal of Marketing 46 (4), 65-74, 1982 | 84 | 1982 |
| Inferring market structure from customer response to competing and complementary products T Elrod, GJ Russell, AD Shocker, RL Andrews, L Bacon, BL Bayus, ... Marketing Letters 13 (3), 221-232, 2002 | 80 | 2002 |
| Internal analysis of market structure: Recent developments and future prospects T Elrod Marketing Letters 2 (3), 253-266, 1991 | 66 | 1991 |
| Time and product variety competition in the book distribution industry WB Lindsley, JD Blackburn, T Elrod Journal of Operations Management 10 (3), 344-362, 1991 | 48 | 1991 |
| The development of distinct choice process segments over time: a stochastic modeling approach DR Lehmann, WL Moore, T Elrod Journal of marketing 46 (2), 48-59, 1982 | 39 | 1982 |
| The strategic value of response time and product variety JD Blackburn, T Elrod, WB Lindsley, AJ Zahorik Manufacturing Strategy––Process and Content. Chapman and Hall, London, 1992 | 38 | 1992 |
| What to say when: Influencing consumer choice by delaying the presentation of favorable information X Ge, G Häubl, T Elrod Journal of Consumer Research 38 (6), 1004-1021, 2012 | 34 | 2012 |
| Bias in the first choice rule for predicting share T Elrod, SK Kumar Sawtooth Software Conference Proceedings, 1989 | 31 | 1989 |
| A management science assessment of a behavioral measure of brand loyalty T Elrod ACR North American Advances, 1988 | 28 | 1988 |
| Recommendations for validation of choice models T Elrod 2001 Sawtooth Conference Proceedings, 2001 | 16 | 2001 |
| Choice-based approach for large numbers of attributes K Chrzan, T Elrod Marketing News 29 (1), 20, 1995 | 16 | 1995 |
| Inferring an ideal-point product-market map from consumer panel data T Elrod Data, expert knowledge and decisions, 240-249, 1988 | 15 | 1988 |
| Heterogeneity and bayesian methods in choice modeling M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ... Marketing Letters 10 (3), 219-232, 1999 | 13 | 1999 |
| The value of extent-of-preference information in choice-based conjoint analysis T Elrod, K Chrzan Conjoint Measurement, 209-223, 2001 | 10 | 2001 |
