Terry Elrod
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An empirical comparison of ratings-based and choice-based conjoint models
T Elrod, JJ Louviere, KS Davey
Journal of Marketing research 29 (3), 368-377, 1992
A factor-analytic probit model for representing the market structure in panel data
T Elrod, MP Keane
Journal of Marketing Research 32 (1), 1-16, 1995
Choice map: Inferring a product-market map from panel data
T Elrod
Marketing Science 7 (1), 21-40, 1988
The impact of congruity between brand name and country of production on consumers' product quality judgments
G Häubl, T Elrod
International Journal of research in Marketing 16 (3), 199-215, 1999
Discrete and continuous representations of unobserved heterogeneity in choice modeling
M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ...
Marketing Letters 10 (3), 219-232, 1999
A new integrated model of noncompensatory and compensatory decision strategies
T Elrod, RD Johnson, J White
Organizational Behavior and Human Decision Processes 95 (1), 1-19, 2004
An empirical evaluation of aggregation approaches for developing market segments
T Elrod, RS Winer
Journal of Marketing 46 (4), 65-74, 1982
Inferring market structure from customer response to competing and complementary products
T Elrod, GJ Russell, AD Shocker, RL Andrews, L Bacon, BL Bayus, ...
Marketing Letters 13 (3), 221-232, 2002
Internal analysis of market structure: Recent developments and future prospects
T Elrod
Marketing Letters 2 (3), 253-266, 1991
Time and product variety competition in the book distribution industry
WB Lindsley, JD Blackburn, T Elrod
Journal of Operations Management 10 (3), 344-362, 1991
The development of distinct choice process segments over time: a stochastic modeling approach
DR Lehmann, WL Moore, T Elrod
Journal of marketing 46 (2), 48-59, 1982
The strategic value of response time and product variety
JD Blackburn, T Elrod, WB Lindsley, AJ Zahorik
Manufacturing Strategy––Process and Content. Chapman and Hall, London, 1992
What to say when: Influencing consumer choice by delaying the presentation of favorable information
X Ge, G Häubl, T Elrod
Journal of Consumer Research 38 (6), 1004-1021, 2012
Bias in the first choice rule for predicting share
T Elrod, SK Kumar
Sawtooth Software Conference Proceedings, 1989
A management science assessment of a behavioral measure of brand loyalty
T Elrod
ACR North American Advances, 1988
Recommendations for validation of choice models
T Elrod
2001 Sawtooth Conference Proceedings, 2001
Choice-based approach for large numbers of attributes
K Chrzan, T Elrod
Marketing News 29 (1), 20, 1995
Inferring an ideal-point product-market map from consumer panel data
T Elrod
Data, expert knowledge and decisions, 240-249, 1988
Heterogeneity and bayesian methods in choice modeling
M Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ...
Marketing Letters 10 (3), 219-232, 1999
The value of extent-of-preference information in choice-based conjoint analysis
T Elrod, K Chrzan
Conjoint Measurement, 209-223, 2001
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