Return window decision in a distribution channel B Ma, C Di, L Hsiao Production and Operations Management 29 (9), 2121-2137, 2020 | 29 | 2020 |
The bright side of third‐party marketplaces in retailing S Zheng, Y Yu, B Ma International Transactions in Operational Research 29 (1), 442-470, 2022 | 11 | 2022 |
Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost B Ma, X Xu, Y Sun, Y Bian Kybernetes 46 (2), 291-309, 2017 | 9 | 2017 |
To Hinder Or to Facilitate: Retailers' Strategy of Consumer Information Sharing and Target Segment B Ma, G Li, G Kong SSRN, 2021 | 1 | 2021 |
EXPRESS: To Hinder or to Facilitate: Retailers’ Strategy of Consumer Information Sharing B Ma, G Li, G Kong Production and Operations Management, 10591478241256662, 2024 | | 2024 |
To Hinder or to Facilitate: Retailers' Strategy of Consumer Information Sharing B Ma, G Li, G Kong Available at SSRN 3788684, 2021 | | 2021 |