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Lukas Maier
Lukas Maier
Assistant Professor in Marketing WU Vienna
Bestätigte E-Mail-Adresse bei wu.ac.at
Titel
Zitiert von
Zitiert von
Jahr
Cooperation Strategies among SMEs for Implementing Industry 4.0
J Müller, L Maier, J Veile, KI Voigt
Digitalization in Supply Chain Management and Logistics: Smart and Digital …, 2017
852017
Designing Creativity-Enhancing Workspaces: A Critical Look at Empirical Evidence
M Meinel, L Maier, TF Wagner, KI Voigt
Journal of Technology and Innovation Management 1 (1), 1-11, 2017
632017
Investigating Consumer Acceptance of Autonomous Technologies: The Case of Self-driving Automobiles
CV Baccarella, TF Wagner, CW Scheiner, L Maier, KI Voigt
European Journal of Innovation Management 24 (4), 1210-1232, 2021
502021
Understanding the Mechanisms of Activity-based Workspaces: A Case Study
TT Eismann, O Pakos, M Rücker, M Meinel, L Maier, KI Voigt
Environment and Behavior 54 (1), 170-210, 2022
322022
The Legitimization Effect of Crowdfunding Success: A Consumer Perspective
L Maier, CV Baccarella, Block, Joern, TF Wagner, KI Voigt
Entrepreneurship Theory and Practice 47 (4), 1389-1420, 2023
162023
Saw the Office, Want the Job: The Effect of Creative Workspace Design on Organizational Attractiveness
L Maier, CV Baccarella, TF Wagner, M Meinel, T Eismann, KI Voigt
Journal of Environmental Psychology 80, 101773, 2022
162022
The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism
CV Baccarella, L Maier, M Meinel, TF Wagner, KI Voigt
Journal of Manufacturing Technology Management 33 (4), 827-849, 2022
142022
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
CV Baccarella, L Maier, KI Voigt
European journal of marketing 55 (8), 2239-2268, 2021
102021
Every Picture Tells a Story-Exploring Personal Branding Communication Activities on Social Media
CV Baccarella, L Maier, S Eibl, KI Voigt
Social Computing and Social Media. Communication and Social Communities …, 2019
22019
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
L Maier, M Schreier, CV Baccarella, KI Voigt
Journal of Marketing 88 (2), 1-20, 2024
12024
The Psychological and Behavioral Consequences of Customer Empowerment in New Product Development: Situational Framework, Review, and Research Agenda
L Maier, CV Baccarella
Journal of Product Innovation Management, 2024
2024
Open Source Products: The Moralization of Innovation
L Maier, M Schreier, D Dahl
Society for Consumer Psychology Annual Conference, 2024
2024
Selling Products Reduces Consumer Demand for New Products
L Maier, ML Brand
Working Paper - Presented at Marketing and the Creator Economy (New York), 2023
2023
How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework
L Friedrich, L Maier, KI Voigt
Academy of Management Proceedings 2022 (1), 14057, 2022
2022
You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success
CV Baccarella, L Maier, DA Gerhard, KI Voigt
Academy of Management Proceedings 2022 (1), 18139, 2022
2022
Many Hands Make New Design? Exploring Consumers’ Design Newness Perceptions of Crowdsourced Products
L Maier, CV Baccarella, KI Voigt
Academy of Management Proceedings 2020 (1), 16903, 2020
2020
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