Dominik Mahr

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Ko de RuyterKing's College, King's Business School, London, United KingdomBestätigte E-Mail-Adresse bei kcl.ac.uk
Mathew ChylinskiBestätigte E-Mail-Adresse bei unsw.edu.au
Tim HilkenAssistant Professor in Marketing, Maastricht University School of Business and EconomicsBestätigte E-Mail-Adresse bei maastrichtuniversity.nl
Debbie Isobel KeelingUniversity of SussexBestätigte E-Mail-Adresse bei sussex.ac.uk
Martin WetzelsProfessor of Marketing, EDHEC Business School, Lille Campus, FranceBestätigte E-Mail-Adresse bei edhec.edu
Jonas HellerAssistant Professor in Marketing, Maastricht University School of Business and EconomicsBestätigte E-Mail-Adresse bei maastrichtuniversity.nl
Martina ČaićAssistant Professor, Aalto University, School of Arts, Design and ArchitectureBestätigte E-Mail-Adresse bei aalto.fi
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeBestätigte E-Mail-Adresse bei babson.edu
Robert CiuchitaAssistant Professor, Hanken School of EconomicsBestätigte E-Mail-Adresse bei hanken.fi
Kande KazadiUniversity of AntwerpBestätigte E-Mail-Adresse bei uantwerpen.be
Vera BlazevicAssociate Professor of Marketing, Radboud UniversityBestätigte E-Mail-Adresse bei fm.ru.nl
Stephan LudwigMonash UniversityBestätigte E-Mail-Adresse bei monash.edu
Sabine Benoit (formerly Moeller)Professor of Marketing, University of Surrey and Australian National University (ANU)Bestätigte E-Mail-Adresse bei surrey.ac.uk
Martin FassnachtHolder of the Chair of Strategy and Marketing at WHUBestätigte E-Mail-Adresse bei whu.edu
Hilde PhilipsDepartment of Primary and Interdisciplinary Care, University of AntwerpBestätigte E-Mail-Adresse bei uantwerpen.be
Diana De Graeveprofessor of economics University of AntwerpenBestätigte E-Mail-Adresse bei uantwerpen.be
Dimitri Schuurman (PhD)Manager Competence Center Business & Domain Experts at imecBestätigte E-Mail-Adresse bei imec.be

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Dominik Mahr

Professor for Digital Innovation and Marketing

Bestätigte E-Mail-Adresse bei maastrichtuniversity.nl - Startseite

Customer Co-Creation Digital Services Open Innovation Marketing Service Design


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness E Aguirre, D Mahr, D Grewal, K de Ruyter, M Wetzels Journal of Retailing 91 (1), 34–49, 2015	574	2015
The value of customer cocreated knowledge during the innovation process D Mahr, A Lievens, V Blazevic Journal of Product Innovation Management 31 (3), 599-615, 2014	398	2014
Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders K Kazadi, A Lievens, D Mahr Journal of business research 69 (2), 525-540, 2016	338	2016
Virtual lead user communities: Drivers of knowledge creation for innovation D Mahr, A Lievens Research policy 41 (1), 167-177, 2012	335	2012
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling Journal of the Academy of Marketing Science 45 (6), 884-905, 2017	331	2017
Service robots: value co-creation and co-destruction in elderly care networks M Čaić, G Odekerken-Schröder, D Mahr Journal of Service Management, 2018	246	2018
Uncovering collaborative value creation patterns and establishing corresponding customer roles S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht Journal of service research 16 (4), 471-487, 2013	183	2013
The acceptance of blockchain technology in meat traceability and transparency F Sander, J Semeijn, D Mahr British Food Journal, 2018	167	2018
The value of social media for innovation: A capability perspective MI Muninger, W Hammedi, D Mahr Journal of Business Research 95, 116-127, 2019	166	2019
Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing, 2018	166	2018
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels Journal of Consumer Research 45 (5), 988-1012, 2019	165	2019
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019	127	2019
Value of social robots in services: Social cognition perspective M Čaić, D Mahr, G Oderkerken-Schröder Journal of Services Marketing, 2019	102	2019
Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal (AMJ) 28 (4), 374-384, 2020	93	2020
Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda G Odekerken-Schröder, C Mele, T Russo-Spena, D Mahr, A Ruggiero Journal of Service Management, 2020	93	2020
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (4), 219-234, 2019	86	2019
Take their word for it S Ludwig, K De Ruyter, D Mahr, M Wetzels, E Brüggen, T De Ruyck Mis Quarterly 38 (4), 1201-1218, 2014	79	2014
Seeing eye to eye: social augmented reality and shared decision making in the marketplace T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski Journal of the Academy of Marketing Science 48 (2), 143-164, 2020	67	2020
The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020	65	2020
Making sense of customer service experiences: a text mining review D Mahr, S Stead, G Odekerken-Schröder Journal of Services Marketing, 2019	58	2019

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