| The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioral outcomes KH Hung, SY Li Journal of advertising research 47 (4), 485-495, 2007 | 766 | 2007 |
| Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity KW Chan, SY Li Journal of Business Research 63 (9-10), 1033-1040, 2010 | 597 | 2010 |
| Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising KH Hung, SY Li, RW Belk Journal of International Business Studies 38, 1034-1051, 2007 | 189 | 2007 |
| Interpersonal trust and platform credibility in a Chinese multibrand online community K Hung, SY Li, DK Tse Journal of Advertising 40 (3), 99-112, 2011 | 184 | 2011 |
| Fostering customer ideation in crowdsourcing community: The role of peer-to-peer and peer-to-firm interactions KW Chan, SY Li, JJ Zhu Journal of Interactive Marketing 31 (1), 42-62, 2015 | 102 | 2015 |
| Ideator expertise and cocreator inputs in crowdsourcing‐based new product development JJ Zhu, SY Li, M Andrews Journal of Product Innovation Management 34 (5), 598-616, 2017 | 69 | 2017 |
| Images of the contemporary woman in advertising in China: A content analysis K Hung, SY Li Journal of International Consumer Marketing 19 (2), 7-28, 2006 | 67 | 2006 |
| What feedback matters? The role of experience in motivating crowdsourcing innovation KW Chan, SY Li, J Ni, JJJ Zhu Production and Operations Management 30 (1), 103-126, 2021 | 65 | 2021 |
| Conflict resolution in Chinese family purchase decisions: The impact of changing female roles and marriage duration M Chuoyan Dong, S Yiyan Li International Journal of Conflict Management 18 (4), 308-324, 2007 | 56 | 2007 |
| Online critical review classification in response strategy and service provider rating: Algorithms from heuristic processing, sentiment analysis to deep learning JJ Zhu, YC Chang, CH Ku, SY Li, CJ Chen Journal of Business Research 129, 860-877, 2021 | 46 | 2021 |
| Good to be novel? Understanding how idea feasibility affects idea adoption decision making in crowdsourcing KW Chan, SY Li, JJ Zhu Journal of Interactive Marketing 43 (1), 52-68, 2018 | 33 | 2018 |
| Social media advertising through private messages and public feeds: a congruency effect between communication channels and advertising appeals F Zeng, R Wang, SY Li, Z Qu Information & management 59 (4), 103646, 2022 | 18 | 2022 |
| Passion transfer across national borders S Makino, HT Caleb, SY Li, MY Li Journal of Business Research 108, 213-231, 2020 | 8 | 2020 |
| Impacts of virtual community participation on consideration set size, brand switching intention, and brand loyalty SY Li, K Hung Enhancing Knowledge Development in Marketing, 161, 2006 | 8 | 2006 |
| The social and economic outputs of SME-GSI research collaboration in an emerging economy: An ecosystem perspective MG Andrade-Rojas, SY Li, JJJ Zhu Journal of Small Business Management 62 (2), 656-699, 2024 | 7 | 2024 |
| Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing SY Li, ARH Graul, JJ Zhu Journal of the Academy of Marketing Science 52 (1), 164-195, 2024 | 3 | 2024 |
| Netnographic Study of a Community of Beauty Product Enthusiasts in China: Consumer Reflexivity and Social Concerns. S Yiyan Li, KH Hung Advances in Consumer Research 33 (1), 2006 | 3 | 2006 |
| Social Innovation in Emerging Economies: An Ecosystem Built on Collaboration and Knowledge Sharing MG Andrade Rojas, SY Li, JJ Zhu Academy of Management Proceedings 2018 (1), 15893, 2018 | 2 | 2018 |
| Understanding Foreign Brand Competition in China: Strategies, Regional Distinctiveness and Social Media Influences SY LI, WEI Liyuan 26th Annual Consortium for International Marketing Research Conference …, 2017 | | 2017 |
| How Social Media Transforms Idea Co-creation: The Influences of Social Network on Idea Generation in Crowdsourcing KW Chan, SY LI, J Zhu ISR Special Issue Workshop on Social Media and Business Transformation, 2012 | | 2012 |
