| Determinants of store-level price elasticity SJ Hoch, BD Kim, AL Montgomery, PE Rossi Journal of marketing Research 32 (1), 17-29, 1995 | 839 | 1995 |
| Why database marketing? RC Blattberg, BD Kim, SA Neslin, RC Blattberg, BD Kim, SA Neslin Database marketing: Analyzing and managing customers, 13-46, 2008 | 711 | 2008 |
| Reward programs and tacit collusion BD Kim, M Shi, K Srinivasan Marketing Science 20 (2), 99-120, 2001 | 551 | 2001 |
| Modeling preference and structural heterogeneity in consumer choice WA Kamakura, BD Kim, J Lee Marketing Science 15 (2), 152-172, 1996 | 289 | 1996 |
| Studying patterns of consumer's grocery shopping trip BD Kim, K Park Journal of retailing 73 (4), 501-517, 1997 | 235 | 1997 |
| Identifying price sensitive consumers: the relative merits of demographic vs. purchase pattern information BD Kim, K Srinivasan, RT Wilcox Journal of Retailing 75 (2), 173-193, 1999 | 197 | 1999 |
| The effect of parent brand experience on line extension trial and repeat purchase BD Kim, MW Sullivan Marketing Letters 9, 181-193, 1998 | 144 | 1998 |
| Modeling the distribution of price sensitivity and implications for optimal retail pricing BD Kim, RC Blattberg, PE Rossi Journal of Business & Economic Statistics 13 (3), 291-303, 1995 | 123 | 1995 |
| Mailing smarter to catalog customers FF Gönül, BD Kim, M Shi Journal of Interactive Marketing 14 (2), 2-16, 2000 | 120 | 2000 |
| Purchase frequency, sample selection, and price sensitivity: The heavy-user bias BD Kim, PE Rossi Marketing Letters 5, 57-67, 1994 | 107 | 1994 |
| Managing capacity through reward programs BD Kim, M Shi, K Srinivasan Management Science 50 (4), 503-520, 2004 | 93 | 2004 |
| Measuring upselling potential of life insurance customers: Application of a stochastic frontier model BD Kim, SO Kim Journal of Interactive marketing 13 (4), 2-9, 1999 | 70 | 1999 |
| A new recommender system to combine content-based and collaborative filtering systems BD Kim, SO Kim Journal of Database Marketing & Customer Strategy Management 8, 244-252, 2001 | 47 | 2001 |
| Encouraging customers to pay less for mobile telecommunication services YH Joo, JK Jun, BD Kim Journal of Database Marketing & Customer Strategy Management 9, 350-359, 2002 | 38 | 2002 |
| Market basket analysis RC Blattberg, BD Kim, SA Neslin, RC Blattberg, BD Kim, SA Neslin Database Marketing: Analyzing and Managing Customers, 339-351, 2008 | 24 | 2008 |
| RFM analysis RC Blattberg, BD Kim, SA Neslin, RC Blattberg, BD Kim, SA Neslin Database Marketing: Analyzing and Managing Customers, 323-337, 2008 | 12 | 2008 |
| Incorporating heterogeneity with store-level aggregate data BD Kim Marketing Letters 6, 159-169, 1995 | 11 | 1995 |
| Large-scale databases: The new marketing challenge RC Blattberg, BD Kim, J Ye The Marketing Information Revolution, 173-203, 1994 | 11 | 1994 |
| Frequency reward programs RC Blattberg, BD Kim, SA Neslin, RC Blattberg, BD Kim, SA Neslin Database Marketing: Analyzing and Managing Customers, 549-578, 2008 | 10 | 2008 |
| Defining baseline sales in a competitive environment RC Blattberg, BD Kim, J Ye Seoul Journal of Business 2 (1), 1-38, 1996 | 9 | 1996 |
Scott A. NeslinProfessor of Marketing, Dartmouth College確認したメール アドレス: dartmouth.edu
