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Rajani Ganesh Pillai
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Customer clusters as sources of innovation-based competitive advantage
V Bindroo, BJ Mariadoss, RG Pillai
Journal of International Marketing 20 (3), 17-33, 2012
592012
Perceptions and attitude effects on nanotechnology acceptance: an exploratory framework
R Ganesh Pillai, AN Bezbaruah
Journal of Nanoparticle Research 19 (2), 41, 2017
392017
Elucidating the emotional and relational aspects of gift giving
RG Pillai, S Krishnakumar
Journal of Business Research 101, 194-202, 2019
302019
Supplier cluster characteristics and innovation outcomes
RG Pillai, V Bindroo
Journal of Business Research 112, 576-583, 2020
132020
More to form than meets the eye? The impact of form and functional design on attitude towards new products
L Sangwon, R Ganesh Pillai
Journal of Managerial Issues 25 (4), 345-359, 2013
112013
The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship
RG Pillai, V Bindroo
Journal of Business Research 67 (7), 1353-1359, 2014
92014
The dark side of power in innovation adoption
S Banerjee, RG Pillai, JM Jones, KT Hung, C Tangpong
Journal of Managerial Issues, 388-408, 2019
52019
Valence- and Arousal-Focused Emotional Clusters among Highly-Satisfied Customers
V Bindroo, R Ganesh Pillai, MJ Arnold
Journal of Managerial Issues 27 (1-4), 43-62, 2015
32015
The moderating roles of perceived complementarity and substitutability on the perceived manufacturing difficulty–extension attitude relationship
R Ganesh Pillai, V Bindroo
Journal of Business Research 67 (7), 1353-1359, 2014
32014
Regulatory fit, attitudes, and loyalty: The interactive effect of chronic and situational regulatory focus
M Tugut, MJ Arnold, R Ganesh-Pillai
Advances in Consumer Research 39, 868869, 2011
32011
The role of self in evaluation of advertisements with highly attractive models
RG Pillai, Y Whang, J Harris
Advances in Consumer Research 33, 306, 2006
22006
The tale of uncertain choices: inclusion versus exclusion
RG Pillai, X He, R Echambadi
Thinking and Reasoning, 0
2*
Interactive effects of organizational resources on sustainable product design practices: a resource orchestration perspective
B John-Mariadoss, N Pomirleanu, PR Chennamaneni, R Ganesh Pillai, ...
European Journal of Marketing 58 (1), 66-91, 2024
2024
Promoting Nanotechnology among Middle and High School Students: Development and Implementation of Lesson Plans
AN Bezbaruah, RG Pillai, H Hood, H Erickson, E Dobervich, J Laux, ...
2013 North Midwest Section Meeting, 2021
2021
Emotional Intelligence, Giving, and Life Satisfaction: Some New Data and Conclusions
R Ganesh Pillai, D Rymph, S Krishnakumar
ACR North American Advances, 2012
2012
It's All About Me: Effects on Product Samples For Self Vs. Other
C Johnson, B Duff
ACR North American Advances, 2012
2012
Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter?
V Bindroo, R Ganesh Pillai
ACR North American Advances, 2011
2011
The Consequence of Screening Strategies on Decision Accuracy: the Roles of Perceived Uncertainty and Consideration Set Size
RG Pillai, X He, R Echambadi
ACR North American Advances, 2011
2011
Two Essays On Screening Strategies
R Ganesh Pillai
2009
Inclusion versus Exclusion: The Effect of Perceived Uncertainty on Screening Strategies
RG Pillai, X He, R Echambadi
ACR North American Advances, 2009
2009
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