| Framing news stories: The role of visual imagery in priming racial stereotypes L Abraham, O Appiah The Howard Journal of Communications 17 (3), 183-203, 2006 | 300 | 2006 |
| Ethnic identification on adolescents' evaluations of advertisements O Appiah Journal of Advertising Research 41 (5), 7-22, 2001 | 269 | 2001 |
| Rich Media, poor Media: The Impact of audio/video vs. text/picture testimonial ads on browsers' evaluations of commercial web sites and online products O Appiah Journal of Current Issues & Research in Advertising 28 (1), 73-86, 2006 | 192 | 2006 |
| Black, White, Hispanic, and Asian American adolescents' responses to culturally embedded ads O Appiah Howard Journal of Communication 12 (1), 29-48, 2001 | 176 | 2001 |
| Effects of ethnic identification on web browsers’ attitudes toward and navigational patterns on race-targeted sites O Appiah Communication research 31 (3), 312-337, 2004 | 156 | 2004 |
| Adolescents' perceptions of Canadian cigarette package warning labels: investigating the effects of message framing C Goodall, O Appiah Health communication 23 (2), 117-127, 2008 | 139 | 2008 |
| Ingroup favoritism and outgroup derogation: Effects of news valence, character race, and recipient race on selective news reading O Appiah, S Knobloch-Westerwick, S Alter Journal of Communication 63 (3), 517-534, 2013 | 133 | 2013 |
| News selection patterns as a function of race: The discerning minority and the indiscriminating majority S Knobloch-Westerwick, O Appiah, S Alter Media Psychology 11 (3), 400-417, 2008 | 112 | 2008 |
| Black and White viewers' perception and recall of occupational characters on television O Appiah Journal of Communication 52 (4), 776-793, 2002 | 96 | 2002 |
| Reaching the model minority: Ethnic differences in responding to culturally embedded targeted-and non-targeted advertisements O Appiah, YI Liu Journal of Current Issues & Research in Advertising 31 (1), 27-41, 2009 | 92 | 2009 |
| Americans online: Differences in surfing and evaluating race-targeted web site: By black and white users O Appiah Journal of Broadcasting & Electronic Media 47 (4), 537-555, 2003 | 86 | 2003 |
| The Effectiveness of “Typical-User” Testimonial Advertisements on Black and White Browsers' Evaluations of Products on Commercial Websites: Do They Really Work? O Appiah Journal of Advertising Research 47 (1), 14-27, 2007 | 78 | 2007 |
| Identification and the influence of cultural stereotyping on postvideogame play hostility MS Eastin, O Appiah, V Cicchirllo Human Communication Research 35 (3), 337-356, 2009 | 68 | 2009 |
| The effect of name on pre‐interview impressions and occupational stereotypes: the case of black sales job applicants S Watson, O Appiah, CG Thornton Journal of Applied Social Psychology 41 (10), 2405-2420, 2011 | 60 | 2011 |
| Effects of strength of ethnic identity and product presenter race on black consumer attitudes: A multiple-group model approach T Elias, O Appiah, L Gong Journal of Interactive Advertising 11 (2), 13-29, 2011 | 54 | 2011 |
| Co-viewing effects of ethnic-oriented programming: An examination of in-group bias and racial comedy exposure OO Banjo, O Appiah, Z Wang, C Brown, WO Walther Journalism & Mass Communication Quarterly 92 (3), 662-680, 2015 | 41 | 2015 |
| Assessing cultural and contextual components of social capital: Is civic engagement in peril? LH Hoffman, O Appiah The Howard Journal of Communications 19 (4), 334-354, 2008 | 38 | 2008 |
| Perspective taking to improve attitudes towards international teaching assistants: The role of national identification and prior attitudes U Manohar, O Appiah Communication Education 65 (2), 149-163, 2016 | 36 | 2016 |
| The effects of ethnic identification on Black and White adolescents’ evaluation of ads O Appiah Journal of Advertising Research 41 (5), 1-16, 2001 | 33 | 2001 |
| A qualitative assessment of US Black and Latino adolescents’ attitudes about targeted marketing of unhealthy food and beverages J Harris, W Frazier III, F Fleming-Milici, P Hubert, G Rodriguez-Arauz, ... Journal of Children and Media 13 (3), 295-316, 2019 | 31 | 2019 |
