| Digitalization and Leadership-How Experienced Leaders Interpret Daily Realities in a Digital World A Hesse Proceedings of the 51st Hawaii International Conference on System Sciences, 2018 | 33 | 2018 |
| Dynamics of institutional logics in a cross-sector social partnership: The case of refugee integration in Germany A Hesse, K Kreutzer, MR Diehl Journal of Business Ethics 159 (3), 679-704, 2019 | 22 | 2019 |
| ‘Fly Responsibly’: a case study on consumer perceptions of a green demarketing campaign A Hesse, S Rünz Journal of Marketing Communications, 2020 | 5 | 2020 |
| Digital-lokaler Einzelhandel A Hesse Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften der …, 2019 | 3 | 2019 |
| How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom A Hesse, HJ Schmidt, C Baumgarth Corporate Reputation Review 24 (4), 191-204, 2020 | 1 | 2020 |
| Personalführung im Zeitalter der Digitalisierung–Brauchen Manager einen neuen Führungsstil? A Hesse, MR Diehl Die Zukunft des Personalmanagements: Herausforderungen, Lösungsansätze und …, 2017 | 1 | 2017 |
| Consumer responses to brand communications involving COVID-19 A Hesse, F Niederle, L Schön, D Stautz Journal of Marketing Management, 2021 | | 2021 |
| Nachhaltigkeitsmarketing für Modemarken im Fast-Fashion-Bereich Eine inhaltsanalytische Bestandsaufnahme A Hesse, AL Hofschulte transfer - Zeitschrift für Kommunikation und Markenmanagement 67 (1), 50-55, 2021 | | 2021 |
| Cross-Cultural Differences and Similarities in Retailers’ Branding and Digital Maturity: A Cross-Border Case Study A Hesse, P Steenkamp, HJ Schmidt, V Mugobo Anthropological Approaches to Understanding Consumption Patterns and …, 2020 | | 2020 |
| Szenesportförderung als Plattform authentischer Markenkommunikation A Hesse, J Adami transfer - Werbeforschung & Praxis 66 (1), 34-38, 2020 | | 2020 |
| Soziale Kooperationen von Sportmarken A Hesse, L Haist transfer – Werbeforschung & Praxis 65 (3), 30-34, 2019 | | 2019 |
| Management Basics - Einführung in die Allgemeine BWL A Hesse, K Höhmann Litello-Verlag, 2019 | | 2019 |
| Markenbotschafterprogramm - Erfolgsfaktoren eines oft vergessenen Instruments der Internen Markenführung C Baumgarth, HJ Schmidt, A Hesse transfer – Werbeforschung & Praxis 65 (1), 23-27, 2019 | | 2019 |
| Lokal, digital oder beides? A Hesse Harvard Business Manager, 90-96, 2018 | | 2018 |
| The Importance of Appropriation Factors for Knowledge Sharing via Social Software: The Case of Refugee Integration in Germany A Hesse Academy of Management Global Proceedings, 76, 2018 | | 2018 |
| Digital Forms of Applying Traditional Leadership Styles: How Social Software Brings Transformational Leadership to Life A Hesse, MR Diehl Governance of Digitalization – The Role of Board of Directors and Top …, 2017 | | 2017 |
| Dynamic Rivalry of Institutional Logics in a Cross-Sector Social Partnership A Hesse, MRI Diehl, K Kreutzer Academy of Management Proceedings 2017 (1), 13502, 2017 | | 2017 |
| Wissenschaftliche Schriften A Hesse | | |
Marjo-Riitta DiehlAalto University School of BusinessBestätigte E-Mail-Adresse bei aalto.fi
