Björn Sven Ivens
Björn Sven Ivens
Chair Professor of Sales & Marketing, Otto-Friedrich-Universität Bamberg
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Zitiert von
Zitiert von
Pricing: Prinzipien und Prozesse der betrieblichen Preispolitik
H Diller, M Beinert, BS Ivens, S Müller …, 2021
Are key account relationships different? Empirical results on supplier strategies and customer reactions
BS Ivens, C Pardo
Industrial Marketing Management 36 (4), 470-482, 2007
Brand management in higher education: the university brand personality scale
PA Rauschnabel, N Krey, BJ Babin, BS Ivens
Journal of Business Research 69 (8), 3077-3086, 2016
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables
PA Rauschnabel, A Brem, BS Ivens
Computers in Human Behavior 49, 635-647, 2015
Verkauf und Kundenmanagement
H Diller, A Haas, BS Ivens
Eine prozessorientierte Konzeption, Stuttgart, 2005
Relational exchange norms in marketing: a critical review of Macneil’s contribution
BS Ivens, KJ Blois
Marketing theory 4 (3), 239-263, 2004
How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework
BS Ivens
Journal of Business & Industrial Marketing 19 (5), 300-309, 2004
Do frugal and reverse innovation foster sustainability? Introduction of a conceptual framework
A Brem, B Ivens
Journal of Technology Management for Growing Economies 4 (2), 31-50, 2013
Flexibility in industrial service relationships: The construct, antecedents, and performance outcomes
BS Ivens
Industrial Marketing Management 34 (6), 566-576, 2005
Grundprinzipien des marketing
H Diller, A Fürst, BS Ivens
Grundprinzipien des Marketing
H Diller, A Fürst, BS Ivens
WiGIM ev Nürnberg, 2007
Relationship keyness: The underlying concept for different forms of key relationship management
BS Ivens, C Pardo, R Salle, B Cova
Industrial Marketing Management 38 (5), 513-519, 2009
Governance mechanisms in domestic and international buyer–supplier relationships: An empirical study
M Burkert, BS Ivens, J Shan
Industrial Marketing Management 41 (3), 544-556, 2012
Collaborative brand attacks in social media: exploring the antecedents, characteristics, and consequences of a new form of brand crises
PA Rauschnabel, N Kammerlander, BS Ivens
Journal of Marketing Theory and Practice 24 (4), 381-410, 2016
Key-account-management in business markets: an empirical test of common assumptions
BS Ivens, C Pardo
Journal of Business & Industrial Marketing 23 (5), 301-310, 2008
Measuring relational norms: some methodological issues
KJ Blois, BS Ivens
European Journal of Marketing, 2006
Norm-based relational behaviours: is there an underlying dimensional structure?
B Sven Ivens
Journal of Business & Industrial Marketing 21 (2), 94-105, 2006
Engaging fans and the community in social media: Interaction with institutions of higher education on Facebook
FM Brech, U Messer, BA Vander Schee, PA Rauschnabel, BS Ivens
Journal of Marketing for Higher Education 27 (1), 112-130, 2017
Customer brand personality perception: A taxonomic analysis
BS Ivens, KS Valta
Journal of Marketing Management 28 (9-10), 1062-1093, 2012
On the role of brand stereotypes in shaping consumer response toward brands: An empirical examination of direct and mediating effects of warmth and competence
BS Ivens, A Leischnig, B Muller, K Valta
Psychology & Marketing 32 (8), 808-820, 2015
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