| Exploring the effects of “What”(product) and “Where”(website) characteristics on online shopping behavior G Mallapragada, SR Chandukala, Q Liu Journal of Marketing 80 (2), 21-38, 2016 | 225 | 2016 |
| Efficient choice designs for a consider-then-choose model Q Liu, N Arora Marketing Science 30 (2), 321-338, 2011 | 63 | 2011 |
| Investigating endogeneity bias in marketing Q Liu, T Otter, GM Allenby Marketing Science 26 (5), 642-650, 2007 | 43 | 2007 |
| An assessment of when, where and under what conditions in-store sampling is most effective SR Chandukala, JP Dotson, Q Liu Journal of Retailing 93 (4), 493-506, 2017 | 24 | 2017 |
| Noncompensatory dyadic choices N Arora, T Henderson, Q Liu Marketing Science 30 (6), 1028-1047, 2011 | 23 | 2011 |
| Construction of heterogeneous conjoint choice designs: A new approach Q Liu, Y Tang Marketing Science 34 (3), 346-366, 2015 | 19 | 2015 |
| Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation Q Liu, A Dean, D Bakken, GM Allenby QME 7, 69-93, 2009 | 12 | 2009 |
| Optimal experimental designs for hyperparameter estimation in hierarchical linear models Q Liu The Ohio State University, 2006 | 9 | 2006 |
| Efficient design and analysis for a selective choice process T Henderson, Q Liu Journal of Marketing Research 54 (3), 430-446, 2017 | 8 | 2017 |
| Samurai Sudoku-based space-filling designs for data pooling X Xu, PZG Qian, Q Liu The American Statistician 70 (1), 1-8, 2016 | 8 | 2016 |
| Bayesian designs for hierarchical linear models Q Liu, AM Dean, GM Allenby Statistica Sinica, 393-417, 2012 | 7 | 2012 |
| Exploring the relationship between online search and offline sales for better “nowcasting” SR Chandukala, JP Dotson, Q Liu, S Conrady Customer Needs and Solutions 1, 176-187, 2014 | 5 | 2014 |
| Measurement of own-and cross-price effects Q Liu, T Otter, GM Allenby Handbook of pricing research in marketing, 61-61, 2009 | 5 | 2009 |
| Design for hyperparameter estimation in linear models Q Liu, AM Dean, GM Allenby Journal of Statistical Theory and Practice 1 (3-4), 311-328, 2007 | 5 | 2007 |
| Sequential sampling enhanced composite likelihood approach to estimation of social intercorrelations in large-scale networks Y Chen, Y Qi, Q Liu, P Chien Quantitative Marketing and Economics 16 (4), 409-440, 2018 | 4 | 2018 |
| ENDOGENEITY BIAS–FACT OR FICTION? Q Liu, T Otter, G ALLENBY SAWTOOTH SOFTWARE CONFERENCE, 345, 2007 | 1 | 2007 |
Girish MallapragadaWeimer Faculty Fellow, Associate Professor of Marketing, Kelley School of Business, IndianaVerified email at indiana.edu
