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Andreas Kaplan
Andreas Kaplan
Professor | President | KLU
Bestätigte E-Mail-Adresse bei the-klu.org - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Users of the world, unite! The challenges and opportunities of Social Media
AM Kaplan, M Haenlein
Business horizons 53 (1), 59-68, 2010
301132010
A beginner's guide to partial least squares analysis
M Haenlein, AM Kaplan
Understanding statistics 3 (4), 283-297, 2004
25502004
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
A Kaplan, M Haenlein
Business horizons 62 (1), 15-25, 2019
19302019
A brief history of artificial intelligence: On the past, present, and future of artificial intelligence
M Haenlein, A Kaplan
California management review 61 (4), 5-14, 2019
12772019
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
AM Kaplan, M Haenlein
Business horizons 59 (4), 441-450, 2016
12052016
Social media metrics—A framework and guidelines for managing social media
K Peters, Y Chen, AM Kaplan, B Ognibeni, K Pauwels
Journal of interactive marketing 27 (4), 281-298, 2013
9742013
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
AM Kaplan
Business horizons 55 (2), 129-139, 2012
8422012
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
AM Kaplan, M Haenlein
Business horizons 54 (3), 253-263, 2011
8192011
The early bird catches the news: Nine things you should know about micro-blogging
AM Kaplan, M Haenlein
Business horizons 54 (2), 105-113, 2011
7672011
The fairyland of Second Life: Virtual social worlds and how to use them
AM Kaplan, M Haenlein
Business horizons 52 (6), 563-572, 2009
7352009
Competition and strategy in higher education: Managing complexity and uncertainty
F Pucciarelli, A Kaplan
Business Horizons 59 (3), 311-320, 2016
6432016
Social media: back to the roots and back to the future
AM Kaplan, M Haenlein
Journal of systems and information technology 14 (2), 101-104, 2012
4752012
Toward a parsimonious definition of traditional and electronic mass customization
AM Kaplan, M Haenlein
Journal of product innovation management 23 (2), 168-182, 2006
3202006
Rulers of the world, unite! The challenges and opportunities of artificial intelligence
A Kaplan, M Haenlein
Business Horizons 63 (1), 37-50, 2020
2902020
A model to determine customer lifetime value in a retail banking context
M Haenlein, AM Kaplan, AJ Beeser
European Management Journal 25 (3), 221-234, 2007
2042007
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value
M Haenlein, AM Kaplan, D Schoder
Journal of Marketing 70 (3), 5-20, 2006
2012006
European management and European business schools: Insights from the history of business schools
A Kaplan
European Management Journal 32 (2), 529-534, 2014
1922014
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
AM Kaplan, M Haenlein
European Management Journal 27 (3), 197-212, 2009
1682009
Brave new world? On AI and the management of customer relationships
B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ...
Journal of Interactive Marketing 51 (1), 44-56, 2020
1652020
The Britney Spears universe: Social media and viral marketing at its best
AM Kaplan, M Haenlein
Business Horizons 55 (1), 27-31, 2012
1602012
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