Andreas Kaplan
Andreas Kaplan
Professor | Dean | Rektor a.D. ESCP Business School Paris & Berlin
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Zitiert von
Zitiert von
Users of the world, unite! The challenges and opportunities of Social Media
AM Kaplan, M Haenlein
Business horizons 53 (1), 59-68, 2010
A beginner's guide to partial least squares analysis
M Haenlein, AM Kaplan
Understanding statistics 3 (4), 283-297, 2004
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
AM Kaplan
Business horizons 55 (2), 129-139, 2012
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
AM Kaplan, M Haenlein
Business horizons 54 (3), 253-263, 2011
The early bird catches the news: Nine things you should know about micro-blogging
AM Kaplan, M Haenlein
Business horizons 54 (2), 105-113, 2011
Social media metrics—A framework and guidelines for managing social media
K Peters, Y Chen, AM Kaplan, B Ognibeni, K Pauwels
Journal of interactive marketing 27 (4), 281-298, 2013
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
AM Kaplan, M Haenlein
Business Horizons 59 (4), 441-450, 2016
The fairyland of Second Life: Virtual social worlds and how to use them
AM Kaplan, M Haenlein
Business horizons 52 (6), 563-572, 2009
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
A Kaplan, M Haenlein
Business Horizons 62 (1), 15-25, 2019
Competition and strategy in higher education: Managing complexity and uncertainty
F Pucciarelli, A Kaplan
Business Horizons 59 (3), 311-320, 2016
Toward a parsimonious definition of traditional and electronic mass customization
AM Kaplan, M Haenlein
Journal of product innovation management 23 (2), 168-182, 2006
Social media: back to the roots and back to the future
H Delerue, AM Kaplan, M Haenlein
Journal of Systems and Information Technology, 2012
Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value
M Haenlein, AM Kaplan, D Schoder
Journal of Marketing 70 (3), 5-20, 2006
A model to determine customer lifetime value in a retail banking context
M Haenlein, AM Kaplan, AJ Beeser
European Management Journal 25 (3), 221-234, 2007
A brief history of artificial intelligence: On the past, present, and future of artificial intelligence
M Haenlein, A Kaplan
California management review 61 (4), 5-14, 2019
European management and European business schools: Insights from the history of business schools
A Kaplan
European Management Journal 32 (2), 529-534, 2014
The Britney Spears universe: Social media and viral marketing at its best
AM Kaplan, M Haenlein
Business Horizons 55 (1), 27-31, 2012
Consumer use and business potential of virtual worlds: The case of “second life”
AM Kaplan, M Haenlein
The International Journal on Media Management 11 (3-4), 93-101, 2009
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
AM Kaplan, M Haenlein
European Management Journal 27 (3), 197-212, 2009
Factors influencing the adoption of mass customization: The impact of base category consumption frequency and need satisfaction
AM Kaplan, D Schoder, M Haenlein
Journal of product innovation management 24 (2), 101-116, 2007
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