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Emmanuel Chéron
Emmanuel Chéron
Akita International University, Global Business Program, Japan
Bestätigte E-Mail-Adresse bei aiu.ac.jp - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The attitudes underlying preferences of young urban educated Polish consumers towards products made in western countries
JS Marcoux, P Filiatrault, E Cheron
Journal of International Consumer Marketing 9 (4), 5-29, 1997
4461997
Leisure activities and perceived risk
EJ Cheron, JRB Ritchie
Journal of Leisure Research 14 (2), 139-154, 1982
3061982
Recherche en marketing: méthodes et décisions
J Perrien, EJ Chéron, M Zins
G. Morin, 1983
2231983
The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan
E Chéron, F Kohlbacher, K Kusuma
Journal of consumer marketing 29 (5), 357-368, 2012
1912012
Electric vehicle purchasing intentions: The concern over battery charge duration
E Chéron, M Zins
Transportation Research Part A: Policy and Practice 31 (3), 235-243, 1997
1641997
Brand Categorization and Product Involvement.
JE Brisoux, EJ Cheron
Advances in consumer research 17 (1), 1990
1471990
A review of industrial market segmentation research and a proposal for an integrated segmentation framework
EJ Chéron, EJ Kleinschmidt
International Journal of Research in Marketing 2 (2), 101-115, 1985
1021985
Segmentation of bank commercial markets
EJ Cheron, R McTavish, J Perrien
International Journal of Bank Marketing 7 (6), 25-30, 1989
981989
Understanding “silver” consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan
F Kohlbacher, E Chéron
Journal of Consumer Behaviour 11 (3), 179-188, 2012
952012
Mesure de l'efficacité du sponsoring: une analyse des effets intermédiaires sur l'audience directe de l'événement
F Anne, E Cheron
Revue Française du marketing, 69-81, 1991
581991
A cross-cultural investigation of the stereotype for salespeople: Professionalizing the profession
C Fournier, E Chéron, JF Tanner Jr, PJ Bikanda, JA Wise
Journal of Marketing Education 36 (2), 132-143, 2014
362014
Basic financial services needs of low‐income individuals: a comparative study in Canada
EJ Cheron, H Boidin, N Daghfous
International Journal of Bank Marketing 17 (2), 49-64, 1999
301999
The Effects of the Country of Origin on the Evaluation of Products: A State of the Art Review and Research Propsoitions
E Chéron, J Propeck
関西大学社会学部紀要= Bulletin of the Faculty of Sociology, Kansai …, 1997
301997
Recherche en marketing
J Perrien, E Chéron, M Zins
Ed Gaétan Morin, Bouchuville,'Québec, Canada, 1984
281984
The effect of respondents' nationality and familiarity with a product category on the importance of product attributes in consumer choice: Globalization and the evaluation of …
E Chéron, H Hayashi
Japanese psychological research 43 (4), 183-194, 2001
272001
Strategic implications of differences in consumer purposes for purchasing in three global markets
WA Woods, EJ Cheron, DM Kim
Global Perspectives in Marketing.” New York, Praeger, 155-170, 1985
221985
The effect of culture and gender on perceived service quality: An exploratory comparison of Japanese and Thai consumers
E Chéron, S Nornart
Journal of Asia-Pacific Business 11 (1), 28-49, 2010
212010
Relative importance of values as determinants of ownership patterns: comparisons between the Canadian provinces of Ontario and Quebec
EJ Chéron, TE Muller
Journal of International Consumer Marketing 5 (3), 37-53, 1993
171993
Mesure et effets de l'insatisfaction: application au marché des services aériens
H Zeitoun, E Chéron
Recherche et Applications en Marketing (French Edition) 5 (4), 71-86, 1990
171990
Value trends and demand forecasts for Canada's aging baby boomers
TE Muller, LR Kahle, EJ Chéron
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 1992
161992
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