| Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing L De Vries, S Gensler, PSH Leeflang Journal of interactive marketing 26 (2), 83-91, 2012 | 3494 | 2012 |
| The impact of new media on customer relationships T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ... Journal of service research 13 (3), 311-330, 2010 | 2603 | 2010 |
| Managing brands in the social media environment S Gensler, F Völckner, Y Liu-Thompkins, C Wiertz Journal of interactive marketing 27 (4), 242-256, 2013 | 1532 | 2013 |
| The showrooming phenomenon: it's more than just about price S Gensler, SA Neslin, PC Verhoef Journal of Interactive Marketing 38 (1), 29-43, 2017 | 458 | 2017 |
| Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020 | 358 | 2020 |
| Understanding consumers’ multichannel choices across the different stages of the buying process S Gensler, PC Verhoef, M Böhm Marketing Letters 23, 987-1003, 2012 | 344 | 2012 |
| Effects of traditional advertising and social messages on brand-building metrics and customer acquisition L De Vries, S Gensler, PSH Leeflang Journal of Marketing 81 (5), 1-15, 2017 | 342 | 2017 |
| A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach* T Zhang, S Gensler, R Garcia Journal of Product Innovation Management 28 (2), 152-168, 2011 | 325 | 2011 |
| To keep or not to keep: Effects of online customer reviews on product returns A Minnema, THA Bijmolt, S Gensler, T Wiesel Journal of retailing 92 (3), 253-267, 2016 | 215 | 2016 |
| The interrelationships between brand and channel choice SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ... Marketing Letters 25, 319-330, 2014 | 200 | 2014 |
| Multivariate Analysis - An application-oriented Introduction K Backhaus, B Erichson, S Gensler, R Weiber, T Weiber Springer Books, 2021 | 187 | 2021 |
| Listen to your customers: Insights into brand image using online consumer-generated product reviews S Gensler, F Völckner, M Egger, K Fischbach, D Schoder International Journal of Electronic Commerce 20 (1), 112-141, 2015 | 184 | 2015 |
| Evaluating channel performance in multi-channel environments S Gensler, MG Dekimpe, B Skiera Journal of retailing and consumer services 14 (1), 17-23, 2007 | 155 | 2007 |
| Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection S Gensler, P Leeflang, B Skiera International Journal of Research in Marketing 29 (2), 192-201, 2012 | 149 | 2012 |
| Heterogenität in der Präferenzanalyse: Ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen S Gensler Springer-Verlag, 2013 | 121* | 2013 |
| Berechung von Nutzenfunktionen und Marktsimulationen mit Hilfe der Conjoint-Analyse (Teil I) B Skiera, S Gensler Wirtschaftswissenschaftliches Studium 31 (4), 200-206, 2002 | 108 | 2002 |
| Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs S Gensler, O Hinz, B Skiera, S Theysohn European Journal of Operational Research 219 (2), 368-378, 2012 | 101 | 2012 |
| Online Banking Customers: Insight from Germany S Gensler, S Berger Journal of Internet banking and commerce 12 (1), 1-6, 2007 | 76 | 2007 |
| Ein transaktionskostenorientierter Ansatz zur Erklarung von Handelsbetriebstypen T Posselt, S Gensler BETRIEBSWIRTSCHAFT-STUTTGART- 60 (2), 182-198, 2000 | 68 | 2000 |
| Ermittlung von Praferenzen fur Produkteigenschaften mit Hilfe der Choice-Based Conjoint Analyse, Teil I S Gensler Wirtschaftswissenschaftliches Studium 35 (5), 254, 2006 | 58 | 2006 |
