Christian V. Baccarella
Zitiert von
Zitiert von
Social media? It's serious! Understanding the dark side of social media
CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy
European Management Journal 36 (4), 431-438, 2018
Framing social media communication: Investigating the effects of brand post appeals on user interaction
TF Wagner, KIV Christian V. Baccarella
European Management Journal, 2017
Antecedents of brand post popularity in Facebook: the influence of images, videos, and text
TF Trefzger, CV Baccarella, KI Voigt
Proceedings of the 15th International Marketing Trends Conference, 1-8, 2016
Innovation management and marketing in the high-tech sector: A content analysis of advertisements
D Gerhard, A Brem, C Baccarella, KI Voigt
International Journal of Management 28 (1 Part 2), 2011
Thinking patterns and gut feeling in technology identification and evaluation
CW Scheiner, CV Baccarella, J Bessant, KI Voigt
Technological Forecasting and Social Change 101, 2015
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
T Trefzger, M Rose, C Baccarella, KI Voigt
Journal of Organizational Advancement, Strategic and Institutional Studies 7 …, 2015
In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features
P Wehnert, C Baccarella, M Beckmann
Technological Forecasting and Social Change, 2019
The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies
KI Voigt, C Baccarella, A Wassmus, O Meißner
2011 Proceedings of PICMET'11: Technology Management in the Energy Smart …, 2011
Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study
M Meinel, TF Wagner, CV Baccarella, KI Voigt
The Journal of Creative Behavior, 2018
High-tech marketing communication in the automotive industry: a content analysis of print advertisements
CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt
International Journal of Business Environment 6 (4), 395-410, 2014
Takin' Care of Business Models: The Impact of Business Model Evaluation on Front-End Success
S Schrauder, A Kock, CV Baccarella, KI Voigt
Journal of Product Innovation Management 35 (3), 410-426, 2018
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
TF Trefzger, CV Baccarella, CW Scheiner, KI Voigt
Lecture Notes in Computer Science 9742, 461-471, 2016
CW Scheiner, CV Baccarella, N Feller, J Bessant, KI Voigt
International Journal of Innovation Management 20 (2), 2016
Communicating high-tech products-a comparison between print advertisements of automotive premium and standard brands
CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt
International Journal of Technology Marketing 11 (1), 24-38, 2016
Der Einfluss von Gamification auf die empfundene Selbstwirksamkeit von Teilnehmern von Online-Ideengenerierungswettbewerben über die Zeit
P Haas, C Scheiner, M Witt, C Baccarella, N Leicht
Gesellschaft für Informatik, 2013
Participation motives, moral disengagement, and unethical behaviour in idea competitions
CW Scheiner, CV Baccarella, J Bessant, KI Voigt
International Journal of Innovation Management 22 (06), 1850043, 2018
Cruel Intentions?–The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs
CW Scheiner, K Krämer, CV Baccarella
Lecture Notes in Computer Science 9742, 437-448, 2016
Technology adoption with reference to embedded systems
C Arnold, D Kiel, C Baccarella, KI Voigt, D Hoffmann
Proceedings of the 2nd International Conference on Advances in Management …, 2015
Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
KIV Christian Scheiner, Christian Baccarella, Timm F. Trefzger
Proceedings of the 44th European Marketing Academy Conference (EMAC), 26.05 …, 2015
The use and evaluation of social media by new enterprises in Germany–an empirical analysis
KIV Christian W Scheiner, Adrian Eder, Milena Goranova, Christian Baccarella
Proceedings of the 13th International Marketing Trends Conference, Venice, 2014
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