| Social media? It's serious! Understanding the dark side of social media CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy European Management Journal, 431-438, 2018 | 141 | 2018 |
| Framing social media communication: Investigating the effects of brand post appeals on user interaction TF Wagner, CV Baccarella, KI Voigt European Management Journal, 2017 | 48 | 2017 |
| Innovation management and marketing in the high-tech sector: A content analysis of advertisements D Gerhard, A Brem, C Baccarella, KI Voigt International Journal of Management 28 (1 Part 2), 2011 | 31 | 2011 |
| Antecedents of brand post popularity in Facebook: the influence of images, videos, and text TF Trefzger, CV Baccarella, KI Voigt Proceedings of the 15th International Marketing Trends Conference, 1-8, 2016 | 30 | 2016 |
| Thinking patterns and gut feeling in technology identification and evaluation CW Scheiner, CV Baccarella, J Bessant, KI Voigt Technological Forecasting and Social Change 101, 2015 | 27 | 2015 |
| In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features P Wehnert, C Baccarella, M Beckmann Technological Forecasting and Social Change, 2019 | 23 | 2019 |
| Streaming killed the download star! How the business model of streaming services revolutionizes music distribution T Trefzger, M Rose, C Baccarella, KI Voigt Journal of Organizational Advancement, Strategic and Institutional Studies 7 …, 2015 | 22 | 2015 |
| Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study M Meinel, TF Wagner, CV Baccarella, KI Voigt The Journal of Creative Behavior 53 (4), 546-558, 2019 | 19 | 2019 |
| Takin' Care of Business Models: The Impact of Business Model Evaluation on Front-End Success S Schrauder, A Kock, CV Baccarella, KI Voigt Journal of Product Innovation Management 35 (3), 410-426, 2018 | 18 | 2018 |
| The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies KI Voigt, C Baccarella, A Wassmus, O Meißner 2011 Proceedings of PICMET'11: Technology Management in the Energy Smart …, 2011 | 12 | 2011 |
| High-tech marketing communication in the automotive industry: a content analysis of print advertisements CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt International Journal of Business Environment 6 (4), 395-410, 2014 | 10 | 2014 |
| Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era TF Trefzger, CV Baccarella, CW Scheiner, KI Voigt Lecture Notes in Computer Science 9742, 461-471, 2016 | 9 | 2016 |
| ORGANISATIONAL AND INDIVIDUAL UNLEARNING IN IDENTIFICATION AND EVALUATION OF TECHNOLOGIES CW Scheiner, CV Baccarella, N Feller, J Bessant, KI Voigt International Journal of Innovation Management 20 (2), 2016 | 9 | 2016 |
| Communicating high-tech products-a comparison between print advertisements of automotive premium and standard brands CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt International Journal of Technology Marketing 11 (1), 24-38, 2016 | 7 | 2016 |
| Participation motives, moral disengagement, and unethical behaviour in idea competitions CW Scheiner, CV Baccarella, J Bessant, KI Voigt International Journal of Innovation Management 22 (06), 1850043, 2018 | 6 | 2018 |
| Cruel Intentions?–The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs CW Scheiner, K Krämer, CV Baccarella Lecture Notes in Computer Science 9742, 437-448, 2016 | 6 | 2016 |
| Der Einfluss von Gamification auf die empfundene Selbstwirksamkeit von Teilnehmern von Online-Ideengenerierungswettbewerben über die Zeit P Haas, C Scheiner, M Witt, C Baccarella, N Leicht Gesellschaft für Informatik, 2013 | 5 | 2013 |
| Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study M Meinel, TT Eismann, CV Baccarella, SK Fixson, KI Voigt European Management Journal, 2020 | 4 | 2020 |
| Averting the rise of the dark side of social media: The role of sensitization and regulation CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy European Management Journal, 2020 | 2 | 2020 |
| Communicating technological innovations TF Wagner, CV Baccarella, KI Voigt European Journal of Innovation Management, 2017 | 2 | 2017 |
Kai-Ingo VoigtFriedrich-Alexander-Universität Erlangen-Nürnberg (FAU)Bestätigte E-Mail-Adresse bei fau.de
