| Social media? It's serious! Understanding the dark side of social media CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy European Management Journal 36 (4), 431-438, 2018 | 72 | 2018 |
| Framing social media communication: Investigating the effects of brand post appeals on user interaction TF Wagner, KIV Christian V. Baccarella European Management Journal, 2017 | 34 | 2017 |
| Antecedents of brand post popularity in Facebook: the influence of images, videos, and text TF Trefzger, CV Baccarella, KI Voigt Proceedings of the 15th International Marketing Trends Conference, 1-8, 2016 | 27 | 2016 |
| Innovation management and marketing in the high-tech sector: A content analysis of advertisements D Gerhard, A Brem, C Baccarella, KI Voigt International Journal of Management 28 (1 Part 2), 2011 | 23 | 2011 |
| Thinking patterns and gut feeling in technology identification and evaluation CW Scheiner, CV Baccarella, J Bessant, KI Voigt Technological Forecasting and Social Change 101, 2015 | 22 | 2015 |
| Streaming killed the download star! How the business model of streaming services revolutionizes music distribution T Trefzger, M Rose, C Baccarella, KI Voigt Journal of Organizational Advancement, Strategic and Institutional Studies 7 …, 2015 | 19 | 2015 |
| In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features P Wehnert, C Baccarella, M Beckmann Technological Forecasting and Social Change, 2019 | 15 | 2019 |
| The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies KI Voigt, C Baccarella, A Wassmus, O Meißner 2011 Proceedings of PICMET'11: Technology Management in the Energy Smart …, 2011 | 12 | 2011 |
| Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study M Meinel, TF Wagner, CV Baccarella, KI Voigt The Journal of Creative Behavior, 2018 | 9 | 2018 |
| High-tech marketing communication in the automotive industry: a content analysis of print advertisements CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt International Journal of Business Environment 6 (4), 395-410, 2014 | 9 | 2014 |
| Takin' Care of Business Models: The Impact of Business Model Evaluation on Front-End Success S Schrauder, A Kock, CV Baccarella, KI Voigt Journal of Product Innovation Management 35 (3), 410-426, 2018 | 8 | 2018 |
| Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era TF Trefzger, CV Baccarella, CW Scheiner, KI Voigt Lecture Notes in Computer Science 9742, 461-471, 2016 | 8 | 2016 |
| ORGANISATIONAL AND INDIVIDUAL UNLEARNING IN IDENTIFICATION AND EVALUATION OF TECHNOLOGIES CW Scheiner, CV Baccarella, N Feller, J Bessant, KI Voigt International Journal of Innovation Management 20 (2), 2016 | 7 | 2016 |
| Communicating high-tech products-a comparison between print advertisements of automotive premium and standard brands CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt International Journal of Technology Marketing 11 (1), 24-38, 2016 | 6 | 2016 |
| Der Einfluss von Gamification auf die empfundene Selbstwirksamkeit von Teilnehmern von Online-Ideengenerierungswettbewerben über die Zeit P Haas, C Scheiner, M Witt, C Baccarella, N Leicht Gesellschaft für Informatik, 2013 | 5 | 2013 |
| Participation motives, moral disengagement, and unethical behaviour in idea competitions CW Scheiner, CV Baccarella, J Bessant, KI Voigt International Journal of Innovation Management 22 (06), 1850043, 2018 | 3 | 2018 |
| Cruel Intentions?–The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs CW Scheiner, K Krämer, CV Baccarella Lecture Notes in Computer Science 9742, 437-448, 2016 | 3 | 2016 |
| Technology adoption with reference to embedded systems C Arnold, D Kiel, C Baccarella, KI Voigt, D Hoffmann Proceedings of the 2nd International Conference on Advances in Management …, 2015 | 2 | 2015 |
| Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles KIV Christian Scheiner, Christian Baccarella, Timm F. Trefzger Proceedings of the 44th European Marketing Academy Conference (EMAC), 26.05 …, 2015 | 2* | 2015 |
| The use and evaluation of social media by new enterprises in Germany–an empirical analysis KIV Christian W Scheiner, Adrian Eder, Milena Goranova, Christian Baccarella Proceedings of the 13th International Marketing Trends Conference, Venice, 2014 | 2 | 2014 |
Kai-Ingo VoigtFriedrich-Alexander-Universität Erlangen-Nürnberg (FAU)Bestätigte E-Mail-Adresse bei fau.de
