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Arnd Vomberg
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Year
Talented people and strong brands: The contribution of human capital and brand equity to firm value
A Vomberg, C Homburg, T Bornemann
Strategic Management Journal 36 (13), 2122-2131, 2015
2872015
The loss of the marketing department’s influence: is it really happening? And why worry?
C Homburg, A Vomberg, M Enke, PH Grimm
Journal of the Academy of Marketing Science 43, 1-13, 2015
2312015
Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications
RL Gruner, A Vomberg, C Homburg, BA Lukas
Journal of Product Innovation Management 36 (2), 172-195, 2019
802019
The multichannel pricing dilemma: Do consumers accept higher offline than online prices?
C Homburg, K Lauer, A Vomberg
International Journal of Research in Marketing 36 (4), 597-612, 2019
542019
Tolerating and managing failure: An organizational perspective on customer reacquisition management
A Vomberg, C Homburg, O Gwinner
Journal of Marketing 84 (5), 117-136, 2020
502020
Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets
C Homburg, A Vomberg, S Muehlhaeuser
Journal of Marketing Research, 2020
312020
Handbook of Market Research
C Homburg, M Klarmann, A Vomberg
https://doi.org/10.1007/978-3-319-57413-4; ISBN: 978-3-319-57413-4, 2022
252022
Crafting survey research: A systematic process for conducting survey research
A Vomberg, M Klarmann
Handbook of Market Research, 67-119, 2021
92021
Pricing in the Digital Age: A Roadmap to Becoming a Dynamic Pricing Retailer
A Vomberg
The digital transformation handbook – From academic research to practical …, 2021
82021
Dynamic Pricing: Preisfindung auf elektronischen Marktplätzen
A Vomberg, K Lauer, K Weitkämper
Handbuch Digitale Wirtschaft, 653-677, 2020
62020
Machtverlust der Marketingabteilung–Bedrohung für den Unternehmenserfolg
C Homburg, A Vomberg
IMU Research Insights 31, 2015
42015
Panel Data Analysis: A Non-technical Introduction for Marketing Researchers
A Vomberg, S Wies
Handbook of Market Research, 411-467, 2022
12022
The cold-start problem in nascent AI strategy: Kickstarting data network effects
A Vomberg, N Schauerte, S Krakowski, CI Bogusz, MJ Gijsenberg, ...
Journal of Business Research 168, 114236, 2023
2023
Dynamic Pricing Process: How to Transition from Fixed to Dynamic Pricing?
A Vomberg
Digital Pricing Strategy, 27-38, 2023
2023
Business-to-Business Pricing: A Systematic Process to Unlock Hidden Profits
A Vomberg
University of Groningen. Faculty of Economics and Business, 2019
2019
Wertorientiertes Marketing und Human Resource Management: Marken und Mitarbeiter als Treiber des Unternehmenswerts
A Vomberg
Springer Gabler, 2014
2014
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Articles 1–16