Hean Tat KEH  (郭贤达)
Hean Tat KEH (郭贤达)
Professor of Marketing, Monash Business School, Monash University.
Verified email at monash.edu - Homepage
Title
Cited by
Cited by
Year
The Effects of Entrepreneurial Orientation and Marketing Information on the Performance of SMEs
HT Keh, TTM Nguyen, HP Ng
Journal of Business Venturing 22 (4), 592-611, 2007
10522007
Opportunity evaluation under risky conditions: The cognitive processes of entrepreneurs
HT Keh, MD Foo, BC Lim
Entrepreneurship Theory and Practice 27 (2), 125-148, 2002
8072002
Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment
HT Keh, Y Xie
Industrial marketing management 38 (7), 732-742, 2009
7912009
Do reward programs build loyalty for services?: The moderating effect of satisfaction on type and timing of rewards
HT Keh, YH Lee
Journal of retailing 82 (2), 127-136, 2006
3592006
Efficiency, effectiveness and productivity of marketing in services
HT Keh, S Chu, J Xu
European Journal of Operational Research 170 (1), 265-276, 2006
2882006
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
S Chu, HT Keh
Marketing Letters 17 (4), 323-331, 2006
2612006
How do price fairness perceptions differ across culture?
LE Bolton, HT Keh, JW Alba
Journal of Marketing Research 47 (3), 564-576, 2010
2322010
Retail Customers as Partial Employees in Service Provision: A Conceptual Framework
HT Keh, CW Teo
International Journal of Retail & Distribution Management 29 (8), 370-378, 2001
2172001
Modelling hybrid distribution channels: a game-theoretic analysis
SY Park, HT Keh
Journal of Retailing and Consumer Services 10 (3), 155-167, 2003
2112003
Retail productivity and scale economies at the firm level: a DEA approach
HT Keh, S Chu
Omega 31 (2), 75-82, 2003
2062003
Brand concepts as representations of human values: do cultural congruity and compatibility between values matter?
CJ Torelli, A Özsomer, SW Carvalho, HT Keh, N Maehle
Journal of Marketing 76 (4), 92-108, 2012
1752012
Customer reactions to service separation
HT Keh, J Pang
Journal of Marketing 74 (2), 55-70, 2010
1752010
The effects of R&D and advertising on firm value: An examination of manufacturing and nonmanufacturing firms
YK Ho, HT Keh, JM Ong
IEEE Transactions on Engineering Management 52 (1), 3-14, 2005
1642005
Services Marketing in Asia: Managing People, Technology and Strategies
C Lovelock, J Wirtz, HT Keh, X Lu
164*2005
Perceptions of culture in multicultural space: Joint presentation of images from two cultures increases in-group attribution of culture-typical characteristics
CY Chiu, LA Mallorie, HT Keh, W Law
Journal of Cross-Cultural Psychology 40 (2), 282-300, 2009
1322009
Understanding and measuring brand love
HT Keh, J Pang, S Peng
Society for Consumer Psychology Conference Proceedings, Santa Monica, 84-88, 2007
1192007
The complexities of perceived risk in cross-cultural services marketing
HT Keh, J Sun
Journal of International Marketing 16 (1), 120-146, 2008
1152008
Exclusionary reactions to foreign cultures: Effects of simultaneous exposure to cultures in globalized space
CJ Torelli, CY Chiu, K Tam, AKC Au, HT Keh
Journal of Social Issues 67 (4), 716-742, 2011
1092011
The effects of advertising and brand value on future operating and market performance
LL Eng, HT Keh
Journal of Advertising 36 (4), 91-100, 2007
1072007
Services marketing in Asia: managing people, technology, and strategy
CH Lovelock, J Wirtz, HT Keh, X Lu
Prentice Hall, 2002
992002
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