| A terror management perspective on the persuasiveness of fear appeals O Shehryar, DM Hunt Journal of consumer psychology 15 (4), 275-287, 2005 | 153 | 2005 |
| Buyer behavior and procedural fairness in pricing: exploring the moderating role of product familiarity O Shehryar, DM Hunt Journal of product & brand management 14 (4), 271-276, 2005 | 94 | 2005 |
| Does nostalgia depend on valence of past experience? An empirical analysis of the discontinuity hypothesis MB Godbole, O Shehryar, DM Hunt Advances in Consumer Research 33, 630, 2006 | 36 | 2006 |
| The effect of buyer's gender, risk‐proneness, and time remaining in an internet auction on the decision to bid or buy‐it‐now O Shehryar Journal of Product & Brand Management 17 (5), 356-365, 2008 | 29 | 2008 |
| Integrating terror management theory into fear appeal research DM Hunt, O Shehryar Social and Personality Psychology Compass 5 (6), 372-382, 2011 | 27 | 2011 |
| How budget constraints impact consumers' response to discount presentation formats LK Scheer, O Shehryar, CM Wood Journal of Product & Brand Management 19 (3), 225-232, 2010 | 16 | 2010 |
| Defending Against Consumerism: An Emergent Typology of Purchase Restraint Strategies. O Shehryar, TD Landry, TJ Arnold Advances in consumer research 28 (1), 2001 | 14 | 2001 |
| The nature of fear arousal and segmentation of target audience in fear appeal advertising: A terror management perspective D Hunt, O Shehryar American Marketing Association. Conference Proceedings 13, 51, 2002 | 12 | 2002 |
| A meta-analytic review of fear appeals: A terror management perspective DM Hunt, S Geiger-Oneto, O Shehryar International Social Science Review 77 (3/4), 151-171, 2009 | 5 | 2009 |
| Persuading the undecided: An interdisciplinary approach to increase public support for the arts O Shehryar, K Weidner, D Moshavi Journal of Public Affairs 18 (2), e1652, 2018 | 4 | 2018 |
| An empirical comparison of the extended parallel process model with the terror management health model DM Hunt, O Shehryar Health promotion international 37 (4), daac109, 2022 | 1 | 2022 |
| THE EFFECT OF BUYER’S SEX, RISK-PRONENESS, AND TIME REMAINING IN AN INTERNET AUCTION ON THE DECISION TO BUY-IT-NOW OR BID O Shehryar Marketing Theory and Applications, 223, 2007 | 1 | 2007 |
| Buyer-seller negotiation in consumer markets: an intention congruence approach O Shehryar Journal of Consumer Marketing 40 (7), 801-814, 2023 | | 2023 |
| Does fairness matter?: The case of buying unfamiliar products MO Shehryar American Marketing Association. Conference Proceedings 12, 377, 2001 | | 2001 |
| Communication Techniques in Adaptive Selling: A Strategic Account Management Approach O Shehryar, D Moshavi | | |
