| The antecedents and consequences of customer satisfaction for firms EW Anderson, MW Sullivan Marketing science 12 (2), 125-143, 1993 | 9445 | 1993 |
| The measurement and determinants of brand equity: A financial approach CJ Simon, MW Sullivan Marketing science 12 (1), 28-52, 1993 | 3193 | 1993 |
| Are market pioneers intrinsically stronger than later entrants? WT Robinson, C Fornell, M Sullivan Strategic Management Journal 13 (8), 609-624, 1992 | 520 | 1992 |
| Measuring image spillovers in umbrella-branded products M Sullivan Journal of Business, 309-329, 1990 | 483 | 1990 |
| Brand extensions: when to use them MW Sullivan Management Science 38 (6), 793-806, 1992 | 320 | 1992 |
| Slotting allowances and the market for new products MW Sullivan The Journal of Law and Economics 40 (2), 461-494, 1997 | 279 | 1997 |
| How brand names affect the demand for twin automobiles MW Sullivan Journal of marketing research 35 (2), 154-165, 1998 | 248 | 1998 |
| The effect of parent brand experience on line extension trial and repeat purchase BD Kim, MW Sullivan Marketing Letters 9, 181-193, 1998 | 144 | 1998 |
| The effect of the Big Eight accounting firm mergers on the market for audit services MW Sullivan The Journal of Law and Economics 45 (2), 375-399, 2002 | 131 | 2002 |
| Spillover effects, cost savings, R&D and the use of brand extensions P DeGraba, MW Sullivan International Journal of Industrial Organization 13 (2), 229-248, 1995 | 74 | 1995 |
| Economics at the FTC: Drug and PBM mergers and drip pricing BWW HA Shelanski, J Farrell, D Hanner, CJ Metcalf, MW Sullivan Review of Industrial Organization 41 (December), 303-319, 2012 | 26 | 2012 |
| The role of marketing in antitrust MW Sullivan Journal of Public Policy & Marketing 21 (2), 247-249, 2002 | 24 | 2002 |
| Economic Analysis of Hotel Resort Fees M Sullivan Federal Trade Commission, 2017 | 14 | 2017 |
| The Auto Buyer Study: Lessons from In-Depth Consumer Interviews and Related Research C Protection, MW Sullivan, MT Jones, CL Reynolds | | 2020 |
