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Magdalena Bekk
Magdalena Bekk
Seeburg Castle University
Verified email at wiso.uni-koeln.de - Homepage
Title
Cited by
Cited by
Year
Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]
R Eppmann, M Bekk, K Klein
Journal of Interactive Marketing 43, 98-115, 2018
2972018
Greening the competitive advantage: antecedents and consequences of green brand equity
M Bekk, M Spörrle, R Hedjasie, R Kerschreiter
Quality & Quantity 50 (4), 1727-1746, 2016
1232016
The benefits of similarity between tourist and destination personality
M Bekk, M Spörrle, J Kruse
Journal of Travel Research 55 (8), 1008-1021, 2016
1052016
Meta-analytic guidelines for evaluating single-item reliabilities of personality instruments
M Spörrle, M Bekk
Assessment 21 (3), 272-285, 2014
612014
Support for quotas for women in leadership: The influence of gender stereotypes
S Mölders, P Brosi, M Bekk, M Spörrle, IM Welpe
Human Resource Management 57 (4), 869-882, 2018
602018
The influence of perceived personality characteristics on positive attitude towards and suitability of a celebrity as a marketing campaign endorser
M Bekk, M Spörrle
Open Psychology Journal 3, 54-66, 2010
372010
Acculturation of Erasmus students: Using the multidimensional individual difference acculturation model framework
R Berger, S Safdar, E Spieß, M Bekk, A Font
International Journal of Psychology 54 (6), 739-749, 2019
292019
Traits grow important with increasing age: customer age, brand personality and loyalty
M Bekk, M Spörrle, M Landes, K Moser
Journal of Business Economics 87 (4), 511-531, 2017
212017
All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design
M Bekk, R Eppmann, K Klein, F Völckner
International Journal of Research in Marketing, 2022
172022
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising
M Bekk, M Spörrle, F Völckner, E Spieß, R Woschée
Marketing Letters 28 (4), 509-522, 2017
172017
Nachhaltiges Konsumentenverhalten
M Spörrle, M Bekk
Wirtschaftspsychologie, 285-302, 2015
172015
WTG (Way to go)! How to take gamification research in marketing to the next level
R Eppmann, K Klein, M Bekk
Marketing: ZFP–Journal of Research and Management 40 (4), 44-52, 2018
122018
Auch in Zukunft nicht nur eine Frage der Person: Persönlichkeitskonzepte im organisationalen Führungskontext
M Bekk, M Spörrle
Die Zukunft der Führung, 453-472, 2012
82012
Auch in Zukunft nicht nur eine Frage der Person: Persönlichkeitskonzepte im organisationalen Führungskontext
M Bekk, M Spörrle
Die Zukunft der Führung, 453-472, 2012
82012
Facetten der Kongruenz: Persönlichkeitsbasierte Ähnlichkeit von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit
M Spörrle, M Bekk, G Felser
Marketing: Zeitschrift für Forschung und Praxis, 180-194, 2010
72010
Criterion validity of the Multidimensional Scale of Irrational Beliefs (MSIB) with respect to anxiety, depression, and life satisfaction
M Strobel, M Bekk, M Spörrle
International Journal of Psychology, 336, 2008
52008
Match me, if you can–Zum Einfluss von persönlichkeitsbasierter Ähnlichkeit zwischen Marke und Testimonial auf die wahrgenommene Passung und die Kaufwahrscheinlichkeit
M Bekk, M Spörrle, G Felser
Pabst Science Publishers, 2009
42009
Mother earth is calling! Gender dimensions of brand personality as incrementally predictive indicators of green brand image and the moderating influence of green value orientation
C Hohenberger, M Bekk, M Spörrle
NeuroPsychoEconomics Conference Proceedings, 2011
22011
Do You Like Being Labeled a 60-Plus? How Retirees Develop Group Identification and Evaluate Age-Related Labels
F Wolf, M Bekk, P Sandner, IM Welpe
Marketing: ZFP–Journal of Research and Management 37 (2), 79-89, 2015
12015
Gutes Image, hohe Loyalität? Zum Einfluss der Markenpersönlichkeit auf Markenloyalität
V Skatulla, M Bekk, M Spörrle
Pabst Science Publishers, 2009
12009
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