| What is the right delivery option for you? Consumer preferences for delivery attributes in online retailing DH Nguyen, S De Leeuw, W Dullaert, BPJ Foubert Journal of Business Logistics 40 (4), 299-321, 2019 | 205 | 2019 |
| The challenge of retaining customers acquired with free trials H Datta, B Foubert, HJ Van Heerde Journal of Marketing Research 52 (2), 217-234, 2015 | 174 | 2015 |
| Extreme makeover: Short-and long-term effects of a remodeled servicescape EC Brüggen, B Foubert, DD Gremler Journal of marketing 75 (5), 71-87, 2011 | 169 | 2011 |
| New computational results on the discrete time/cost trade-off problem in project networks E Demeulemeester, B De Reyck, B Foubert, W Herroelen, M Vanhoucke Journal of the operational research society 49 (11), 1153-1163, 1998 | 159 | 1998 |
| Shopper response to bundle promotions for packaged goods B Foubert, E Gijsbrechts Journal of Marketing Research 44 (4), 647-662, 2007 | 117 | 2007 |
| Try it, you’ll like it—or will you? The perils of early free-trial promotions for high-tech service adoption B Foubert, E Gijsbrechts Marketing Science 35 (5), 810-826, 2016 | 77 | 2016 |
| Antismoking messages for the international teenage segment: The effectiveness of message valence and intensity across different cultures J Reardon, C Miller, B Foubert, I Vida, L Rybina Journal of international marketing 14 (3), 115-138, 2006 | 52 | 2006 |
| Decision support systems for major accident prevention in the chemical process industry: A developers’ survey GLL Reniers, BJM Ale, W Dullaert, B Foubert Journal of loss prevention in the process industries 19 (6), 604-620, 2006 | 48 | 2006 |
| Something free or something off? A comparative study of the purchase effects of premiums and price cuts B Foubert, E Breugelmans, K Gedenk, C Rolef Journal of Retailing 94 (1), 5-20, 2018 | 44 | 2018 |
| Teenagers’ response to self-and other-directed antismoking messages: A cross-cultural study C Miller, B Foubert, J Reardon, I Vida International journal of market research 49 (4), 515-533, 2007 | 35 | 2007 |
| Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions B Foubert, E Gijsbrechts European journal of operational research 202 (3), 880-892, 2010 | 16 | 2010 |
| Essays on product and promotional bundling in retailing B Foubert Universiteit Antwerpen (Belgium), 2004 | 8 | 2004 |
| The role of specialized hospital units in infection and mortality risk reduction among patients with hematological cancers R Carmen, GB Yom-Tov, I Van Nieuwenhuyse, B Foubert, Y Ofran PloS one 14 (3), e0211694, 2019 | 5 | 2019 |
| The impact of free-trial acquisition on customer usage, retention, and lifetime value H Datta, B Fouber, H van Heerde Journal of Marketing Research, 217-234, 2015 | 2 | 2015 |
| Usage rates, Facebook likes, and online piracy: Using big data to manage entertainment products H Datta, B Foubert, D Papies Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment …, 2013 | 2 | 2013 |
| the Impact of Dedicated Emergency and Admission Units on Infection and Death Risks in Hematological Patients Presented toa Tertiary Care Center Y Ofran, GB Yom-Tov, I van Nieuwenhuyse, B Foubert, R Carmen Blood 130, 533, 2017 | 1 | 2017 |
| Advertising Strategies for Anti-Smoking Messages across Cultures: An Examination of Directed Consequences C Miller, BPJ Foubert, J Reardon, I Vida International Journal of Market Research 49 (4), 515-533, 2007 | 1 | 2007 |
| Managing Contractual and Noncontractual Donors: The Role of Marketing Communication and Publicity in a Charity Context NQ Le, B Foubert, B Briers, K Cleeren EXPLAINING COMMUNICATION EFFECTS ON DONATION BEHAVIOR: THE ROLES OF …, 2019 | | 2019 |
| How capacity availability and capacity decisions affect hematology patients’ health R Carmen, G Yom-Tov, I Van Nieuwenhuyse, Y Ofran, B Foubert POMS International Conference, Date: 2016/06/27-2016/06/29, Location: Tel …, 2017 | | 2017 |
| The Dynamic Relationships Between Marketing Communication, Customer Commitment, And Customer Spending: A Study On Donation Behavior NQ Le, B Foubert, B Briers, K Cleeren Marketing Science Conference, 2017 | | 2017 |
