Juanjuan Zhang
Juanjuan Zhang
John D. C. Little Professor of Marketing, MIT
Verified email at mit.edu - Homepage
Title
Cited by
Cited by
Year
Rational Herding in Microloan Markets
J Zhang, P Liu
Management Science 58 (5), 892-912, 2012
9292012
Designing pricing contracts for boundedly rational customers: Does the framing of the fixed fee matter
TH Ho, J Zhang
Management Science 54 (4), 686-700, 2008
4252008
How does popularity information affect choices? A field experiment
C Tucker, J Zhang
Management Science 57 (5), 828-842, 2011
3862011
The sound of silence: Observational learning in the US kidney market
J Zhang
Marketing Science 29 (2), 315-335, 2010
2642010
Growing two-sided networks by advertising the user base: A field experiment
C Tucker, J Zhang
Marketing Science 29 (5), 805-814, 2010
1492010
The Perils of Behavior-Based Personalization
J Zhang
Marketing Science 30 (1), 170-186, 2011
143*2011
Tweeting as a marketing tool: A field experiment in the TV industry
S Gong, J Zhang, P Zhao, X Jiang
Journal of Marketing Research 54 (6), 833-850, 2017
118*2017
Consumer deliberation and product line design
L Guo, J Zhang
Marketing Science 31 (6), 995-1007, 2012
1122012
(De)marketing to Manage Consumer Quality Inferences
J Miklós-Thal, J Zhang
Journal of Marketing Research 50 (1), 55-69, 2013
702013
Why Are Bad Products So Hard to Kill?
D Simester, J Zhang
Management Science 56 (7), 1161-1179, 2010
592010
Days on market and home sales
C Tucker, J Zhang, T Zhu
RAND Journal of Economics 44 (2), 337-360, 2013
522013
Learning from Experience, Simply
S Lin, J Zhang, JR Hauser
Marketing Science, 2014
462014
Long tail or steep tail? A field investigation into how online popularity information affects the distribution of customer choices
C Tucker, J Zhang
392007
Why Do Salespeople Spend So Much Time Lobbying for Low Prices?
D Simester, J Zhang
Marketing Science 33 (6), 796-808, 2014
352014
Deadlines in product development
J Zhang
Management Science 62 (11), 3310-3326, 2016
332016
The wisdom of crowdfunding
J Zhang
Communities and Banking, 30-31, 2013
172013
Preference learning and demand forecast
X Cao, J Zhang
Marketing Science 40 (1), 62-79, 2021
11*2021
Policy and inference: The case of product labeling
J Zhang
Working paper, Massachusetts Institute of Technology, Cambridge, 2014
102014
First Law of Motion: Influencer Video Advertising on TikTok
J Yang, J Zhang, Y Zhang
Available at SSRN 3815124, 2021
32021
INFLUENCER VIDEO ADVERTISING IN TIKTOK
J Yang, J Zhang, Y Zhang
MIT INITIATIVE ON THE DIGITAL ECONOMY, 0
1
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