Product launches with new attributes: a hybrid conjoint–consumer panel technique for estimating demand PB Ellickson, MJ Lovett, B Ranjan Journal of Marketing Research 56 (5), 709-731, 2019 | 20 | 2019 |
Solving dual problems using a coevolutionary optimization algorithm K Deb, S Gupta, J Dutta, B Ranjan Journal of Global Optimization 57, 891-933, 2013 | 11 | 2013 |
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations DC Orazi, B Ranjan, Y Cheng Journal of the Academy of Marketing Science 51 (3), 570-597, 2023 | 6 | 2023 |
Studying shopping decisions and layout planning in physical retail settings B Ranjan University of Rochester, 2017 | 1 | 2017 |
Retail Advertising Effects and Spatial Competition: Evidence from Home Improvement Stores B Luo, B Ranjan Available at SSRN 4381153, 2023 | | 2023 |
Retail Advertising Effects: Evidence from Individual Location Data B Luo, B Ranjan Retail Advertising Effects: Evidence from Individual Location Data: Luo …, 2023 | | 2023 |
Thursday, March 2, 2017 A Chaudhry, Y Wang, B Ranjan, P Ellickson, M Lovett, Z Liu, P Yildirim, ... | | |