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zohreh dehdashti shahrokh
zohreh dehdashti shahrokh
Associate Professor of Business Administration, Allameh Tabataba'i University
Verified email at atu.ac.ir - Homepage
Title
Cited by
Cited by
Year
Analyzing the influence of customer attitude toward brand extension on attitude toward parent brand
ZD Shahrokh, JS Sedghiani, V Ghasemi
Interdisciplinary Journal of Contemporary Research in Business 3 (9), 1133-1148, 2012
302012
The effect of country of origin image on brand equity and purchase intention
ZD Shahrokh, AD Azodi
Journal of Applied Environmental and Biological Sciences 3 (12), 52-61, 2013
292013
An entropy (Shannon) based approach for determining importance weights of influencing factors in selecting medical tourism destinations
Z Dehdashti Shahrokh, H Nakhaei
International Journal of Travel Medicine and Global Health 4 (4), 115-121, 2016
252016
The effects of customer loyalty on repurchase intention in b2c e-commerce, a customer loyalty perspective
ZD Shahrokh, N Oveisi, SM Timasi
Journal of Basic and Applied Scientific Research 3 (6), 636-644, 2013
242013
Improving marketing process using Six Sigma techniques (case of Saman Bank)
E Oliya, MS Owlia, ZD Shahrokh, L Olfat
International Journal of Lean Six Sigma 3 (1), 59-73, 2012
162012
Children's influence in family consumption decisions: an integrative approach
ZD Shahrokh, ME Khosravi
International Review of Management and Business Research 3 (2), 1275, 2014
152014
The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran)
Z Dehdashti Shahrokh, A Kohyari Haghighat
Journal of business management 6 (3), 475-496, 2014
122014
The effect of country of brand and country of manufacture on brand loyalty and purchase intention
ZD Shahrokh, DA Arman, V Elham
Standard Global Journal of Business Management 1 (3), 41-48, 2014
112014
A progressive multilevel model for selecting medical tourism destinations: a qualitative study
Z Dehdashti Shahrokh, H Zargham Brojeni, V Nasehifar, ...
International Journal of Travel Medicine and Global Health 5 (2), 60-68, 2017
92017
Interdisciplinary Journal of Contemporary Research in Business
KK BHATTI
Interdisciplinary Journal of Contemporary Research in Business 2 (12), 2011
9*2011
A MODEL FOR MEASURING THE EFFECTS OF BANKS'BRAND CREDIBILITY ON CUSTOMERS'LOYALTY COMMITMENT
SZ DEHDASHTI, MT TAGHAVIFARD, N ROSTAMI
IRANIAN JOURNAL OF MANAGEMENT SCIENCES 5 (20), 69-88, 2011
92011
Identify factors influencing on the effectiveness of celebrities advertising
ZD Shahrokh, A Arefi
Journal of Applied Environmental and Biological Sciences 3 (12), 112-121, 2013
82013
Indigenous pattern of market development of organic products in Iran.
MA Dadashi, M Mohammedan, Z Shahrokh, V Khashei
Journal of Agricultural Economics Researches 9 (4), 2018
72018
Antecedents and outcomes of customer experience in iran online retailing
F Hedayat Nazari, Z Dehdashti Shahrokh
Public Management Researches 11 (41), 313-336, 2018
52018
Determining the impact of the management of market orientation dimensions on the performance of organic food production industries in Iran
MA Dadashi, M Mohammadian, Z Dehdashti Shahrokh, V Khashe’ie
Public Management Researches 10 (35), 267-297, 2017
52017
The effective factors on mobile bank acceptance in Saderat Bank
Z Dehdashti Shahrokh, S AbdollahPour
Journal of Business Management (JBMP) 31, 31-47, 2017
52017
Managing Non-Organic Virtual Brand Communities in Social Networking Sites
ZD Shahrokh, MM Poursaeed
International Journal of E-Business Research (IJEBR) 11 (4), 47-62, 2015
52015
Identifying factors influencing on purchase intention of foreign brand in Iran (case study: bosch and Samsung)
SZ DEHDASHTI, HA KOHYARI, A Ottoofi
JOURNAL OF BRAND MANAGEMENT 1 (1), 75-99, 2014
52014
Identify of Social Responsibility Requirements for Producers of High-Speed
M Mohammadian, Z Dehdashti Shahrokh, A Khanlari, B Zohouri
Marketing in Marketing, Perspective of Business Management 28, 27-43, 2016
42016
The effect of service convenience on word-of-mouth and repurchase intention
K Aghili, Z Dehdashti Shahrokh
New Marketing Research Journal 5 (2), 15-36, 2015
42015
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Articles 1–20