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Ashwin Malshe
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Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media
A Colicev, A Malshe, K Pauwels, P O'Connor
Journal of Marketing 82 (1), 37-56, 2018
2182018
From finance to marketing: The impact of financial leverage on customer satisfaction
A Malshe, MK Agarwal
Journal of Marketing 79 (5), 21-38, 2015
1252015
The role of regulatory fit on the attraction effect
S Chatterjee, R Roy, AV Malshe
Journal of Consumer Psychology, 2010
472010
Social media and customer-based brand equity: An empirical investigation in retail industry
A Colicev, A Malshe, K Pauwels
Administrative Sciences 8 (3), 55, 2018
352018
The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus
S Chatterjee, AV Malshe, TB Heath
Journal of Business Research 63 (12), 1290-1294, 2010
242010
Response of the periapical tissue of dogs' teeth to the action of citric acid and EDTA
CB Sperandio, LFM Silveira, LA Araújo, J Martos, A Malshe
Journal of Applied Oral Science 16 (1), 59-63, 2008
122008
How Main street Drives Wall street: Customer (dis) satisfaction, Short sellers, and abnormal returns
A Malshe, A Colicev, V Mittal
Journal of Marketing Research 57 (6), 1055-1075, 2020
112020
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
RT Gretz, A Malshe, C Bauer, S Basuroy
Journal of the Academy of Marketing Science 47 (3), 394-416, 2019
112019
Rejoinder to “Endogeneity bias in marketing research: Problem, causes and remedies”
RT Gretz, A Malshe
Industrial Marketing Management 77, 57-62, 2019
102019
Transcription errors of blood glucose values and insulin errors in an intensive care unit: secondary data analysis toward electronic medical Record-Glucometer Interoperability
AK Sowan, A Vera, A Malshe, C Reed
JMIR Medical Informatics 7 (1), e11873, 2019
52019
Improving the Safety, Effectiveness, and Efficiency of Clinical Alarm Systems: Simulation-Based Usability Testing of Physiologic Monitors
AK Sowan, N Staggers, A Berndt, T Austin, CC Reed, A Malshe, M Kilger, ...
JMIR nursing 4 (1), e20584, 2021
22021
How main street drives Wall Street: Customer satisfaction, short sellers, and shareholder value
A Malshe, A Colicev, V Mittal
22018
Transcription Errors of Blood Glucose Values and Insulin Errors in an Intensive Care Unit: Toward Electronic Medical Record-Glucometer Interoperability
AK Sowan, A Vera, A Malshe, C Reed
JMIR Medical Informatics.(forthcoming/in press). DOI 10, 11873, 2019
12019
International Marketing and Management Research
AS Arora, S Bacouel-Jentjens, J Edmonds
Wilkes Barre, PA, USA: Palgrave Macmillan, 2018
12018
How Earned and Owned Social Media Impact Shareholder Value Through Consumer Mindset Metrics
A Colicev, A Malshe, K Pauwels, P O’Connor
MSI Working Paper Series 16, 2016
12016
Two Essays in Marketing-finance Interface
A Malshe
State University of New York at Binghamton, School of Management, 2011
12011
The effects of regulatory focus on consumer judgments involving self and others’ payoffs
S Chatterjee, A Malshe, T Heath, G Pitman
ACR North American Advances, 2010
12010
Leveraging Reviewer Purchase Information For Product Sales: The Effects Of Verified Purchase Reviews
Y Yin, S Mullick, A Malshe, S Basuroy
2021 AMA Winter Academic Conference, 776, 2021
2021
Modeling the Costs of Trade Finance During the Financial Crisis of 2008–2009: An Application of Dynamic Hierarchical Linear Model
S Mullick, A Malshe, N Glady
International Conference on Information Processing and Management of …, 2020
2020
Flight to Quality
A Malshe, S Mullick, N Glady
Trading and Forfaiting Review 19, 22-25, 2016
2016
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