| Why quality may not always win: The impact of product generation life cycles on quality and network effects in high-tech markets RT Gretz, S Basuroy Journal of Retailing 89 (3), 281-300, 2013 | 50 | 2013 |
| Hardware quality vs. network size in the home video game industry RT Gretz Journal of Economic Behavior & Organization 76 (2), 168-183, 2010 | 50 | 2010 |
| Strategic innovation and technology adoption in an evolving industry D Filson, RT Gretz Journal of Monetary Economics 51 (1), 89-121, 2004 | 39 | 2004 |
| The impact of advertising content on movie revenues VR Rao, S Abraham Avri Ravid, RT Gretz, J Chen, S Basuroy Marketing Letters 28 (3), 341-355, 2017 | 22 | 2017 |
| Console price and software availability in the home video game industry RT Gretz Atlantic Economic Journal 38 (1), 81-94, 2010 | 19 | 2010 |
| R&D subsidy games: a cost sharing approach vs. reward for performance RT Gretz, J Highfill, RC Scott The Journal of Technology Transfer 37 (4), 385-403, 2012 | 17 | 2012 |
| Strategic research and development policy: societal objectives and the corporate welfare argument RT Gretz, J Highfill, RC Scott Contemporary Economic Policy 27 (1), 28-45, 2009 | 16 | 2009 |
| Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues S Basuroy, S Abraham Ravid, RT Gretz, BJ Allen Journal of Cultural Economics 44 (1), 57-96, 2020 | 14 | 2020 |
| Maximizing and satisficing consumer behavior: Model and test JJ Lewer, RN Gerlich, RT Gretz Southwestern Economic Review 36, 127-139, 2009 | 13 | 2009 |
| The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle RT Gretz, A Malshe, C Bauer, S Basuroy Journal of the Academy of Marketing Science 47 (3), 394-416, 2019 | 10 | 2019 |
| Rejoinder to “Endogeneity bias in marketing research: Problem, causes and remedies” RT Gretz, A Malshe Industrial Marketing Management 77, 57-62, 2019 | 10 | 2019 |
| When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products R Felix, EM González, R Castaño, L Carrete, RT Gretz International Journal of Consumer Studies 46 (3), 925-943, 2022 | 8 | 2022 |
| R&D Subsidies and Multinational Firm Ownership RT Gretz, J Highfill, RC Scott Global Economy Journal 7 (1), 2007 | 8 | 2007 |
| Recession, R&D spending, and the current account: Bad news, bad news, and a little encouragement RT Gretz, J Highfill Global Economy Journal 10 (1), 1850192, 2010 | 7 | 2010 |
| Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms Q Zhou, BJ Allen, RT Gretz, MB Houston Journal of Marketing 86 (2), 105-125, 2022 | 6 | 2022 |
| R&D, risk, and the role of targeted government R&D programs RT Gretz, JJ Lewer, RC Scott Journal of Economic Insight 36 (1), 79-104, 2010 | 5 | 2010 |
| Software Quality, Killer Applications, and Network Effects: The Case of the US Home Video Game Industry RT Gretz, J Highfill | 3 | 2010 |
| Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets BJ Allen, RT Gretz, MB Houston, S Basuroy Journal of Marketing 86 (3), 59-78, 2022 | 2 | 2022 |
| Pros vs. buzz-How Relevant Are Experts In The Internet Age? Evidence from the Motion Pictures Industry. S Basuroy | 2 | 2014 |
| Economic Integration and the Gravity Model: Explaining Immigration Patterns to Europe JJ Lewer, RT Gretz Indian Journal of Economics and Business 13 (1), 2014 | 2 | 2014 |
suman basuroyUniversity of Texas at San AntonioBestätigte E-Mail-Adresse bei utsa.edu
