Richard T. Gretz
Zitiert von
Zitiert von
Why quality may not always win: The impact of product generation life cycles on quality and network effects in high-tech markets
RT Gretz, S Basuroy
Journal of Retailing 89 (3), 281-300, 2013
Hardware quality vs. network size in the home video game industry
RT Gretz
Journal of Economic Behavior & Organization 76 (2), 168-183, 2010
Strategic innovation and technology adoption in an evolving industry
D Filson, RT Gretz
Journal of Monetary Economics 51 (1), 89-121, 2004
The impact of advertising content on movie revenues
VR Rao, S Abraham Avri Ravid, RT Gretz, J Chen, S Basuroy
Marketing Letters 28 (3), 341-355, 2017
Console price and software availability in the home video game industry
RT Gretz
Atlantic Economic Journal 38 (1), 81-94, 2010
R&D subsidy games: a cost sharing approach vs. reward for performance
RT Gretz, J Highfill, RC Scott
The Journal of Technology Transfer 37 (4), 385-403, 2012
Strategic research and development policy: societal objectives and the corporate welfare argument
RT Gretz, J Highfill, RC Scott
Contemporary Economic Policy 27 (1), 28-45, 2009
Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues
S Basuroy, S Abraham Ravid, RT Gretz, BJ Allen
Journal of Cultural Economics 44 (1), 57-96, 2020
Maximizing and satisficing consumer behavior: Model and test
JJ Lewer, RN Gerlich, RT Gretz
Southwestern Economic Review 36, 127-139, 2009
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
RT Gretz, A Malshe, C Bauer, S Basuroy
Journal of the Academy of Marketing Science 47 (3), 394-416, 2019
Rejoinder to “Endogeneity bias in marketing research: Problem, causes and remedies”
RT Gretz, A Malshe
Industrial Marketing Management 77, 57-62, 2019
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products
R Felix, EM González, R Castaño, L Carrete, RT Gretz
International Journal of Consumer Studies 46 (3), 925-943, 2022
R&D Subsidies and Multinational Firm Ownership
RT Gretz, J Highfill, RC Scott
Global Economy Journal 7 (1), 2007
Recession, R&D spending, and the current account: Bad news, bad news, and a little encouragement
RT Gretz, J Highfill
Global Economy Journal 10 (1), 1850192, 2010
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
Q Zhou, BJ Allen, RT Gretz, MB Houston
Journal of Marketing 86 (2), 105-125, 2022
R&D, risk, and the role of targeted government R&D programs
RT Gretz, JJ Lewer, RC Scott
Journal of Economic Insight 36 (1), 79-104, 2010
Software Quality, Killer Applications, and Network Effects: The Case of the US Home Video Game Industry
RT Gretz, J Highfill
Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
BJ Allen, RT Gretz, MB Houston, S Basuroy
Journal of Marketing 86 (3), 59-78, 2022
Pros vs. buzz-How Relevant Are Experts In The Internet Age? Evidence from the Motion Pictures Industry.
S Basuroy
Economic Integration and the Gravity Model: Explaining Immigration Patterns to Europe
JJ Lewer, RT Gretz
Indian Journal of Economics and Business 13 (1), 2014
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20