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Richard T. Gretz
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Why quality may not always win: The impact of product generation life cycles on quality and network effects in high-tech markets
RT Gretz, S Basuroy
Journal of Retailing 89 (3), 281-300, 2013
502013
Hardware quality vs. network size in the home video game industry
RT Gretz
Journal of Economic Behavior & Organization 76 (2), 168-183, 2010
502010
Strategic innovation and technology adoption in an evolving industry
D Filson, RT Gretz
Journal of Monetary Economics 51 (1), 89-121, 2004
392004
The impact of advertising content on movie revenues
VR Rao, S Abraham Avri Ravid, RT Gretz, J Chen, S Basuroy
Marketing Letters 28 (3), 341-355, 2017
222017
Console price and software availability in the home video game industry
RT Gretz
Atlantic Economic Journal 38 (1), 81-94, 2010
192010
R&D subsidy games: a cost sharing approach vs. reward for performance
RT Gretz, J Highfill, RC Scott
The Journal of Technology Transfer 37 (4), 385-403, 2012
172012
Strategic research and development policy: societal objectives and the corporate welfare argument
RT Gretz, J Highfill, RC Scott
Contemporary Economic Policy 27 (1), 28-45, 2009
162009
Is everybody an expert? An investigation into the impact of professional versus user reviews on movie revenues
S Basuroy, S Abraham Ravid, RT Gretz, BJ Allen
Journal of Cultural Economics 44 (1), 57-96, 2020
142020
Maximizing and satisficing consumer behavior: Model and test
JJ Lewer, RN Gerlich, RT Gretz
Southwestern Economic Review 36, 127-139, 2009
132009
The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle
RT Gretz, A Malshe, C Bauer, S Basuroy
Journal of the Academy of Marketing Science 47 (3), 394-416, 2019
102019
Rejoinder to “Endogeneity bias in marketing research: Problem, causes and remedies”
RT Gretz, A Malshe
Industrial Marketing Management 77, 57-62, 2019
102019
When the green in green packaging backfires: Gender effects and perceived masculinity of environmentally friendly products
R Felix, EM González, R Castaño, L Carrete, RT Gretz
International Journal of Consumer Studies 46 (3), 925-943, 2022
82022
R&D Subsidies and Multinational Firm Ownership
RT Gretz, J Highfill, RC Scott
Global Economy Journal 7 (1), 2007
82007
Recession, R&D spending, and the current account: Bad news, bad news, and a little encouragement
RT Gretz, J Highfill
Global Economy Journal 10 (1), 1850192, 2010
72010
Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
Q Zhou, BJ Allen, RT Gretz, MB Houston
Journal of Marketing 86 (2), 105-125, 2022
62022
R&D, risk, and the role of targeted government R&D programs
RT Gretz, JJ Lewer, RC Scott
Journal of Economic Insight 36 (1), 79-104, 2010
52010
Software Quality, Killer Applications, and Network Effects: The Case of the US Home Video Game Industry
RT Gretz, J Highfill
32010
Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
BJ Allen, RT Gretz, MB Houston, S Basuroy
Journal of Marketing 86 (3), 59-78, 2022
22022
Pros vs. buzz-How Relevant Are Experts In The Internet Age? Evidence from the Motion Pictures Industry.
S Basuroy
22014
Economic Integration and the Gravity Model: Explaining Immigration Patterns to Europe
JJ Lewer, RT Gretz
Indian Journal of Economics and Business 13 (1), 2014
22014
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