| The evolution of conspicuous consumption G Patsiaouras, JA Fitchett Journal of historical research in marketing 4 (1), 154-176, 2012 | 165 | 2012 |
| Myth and ideology in consumer culture theory JA Fitchett, G Patsiaouras, A Davies Marketing Theory 14 (4), 495-506, 2014 | 147 | 2014 |
| Marketing, art and voices of dissent: Promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement G Patsiaouras, A Veneti, W Green Marketing Theory 18 (1), 75-100, 2018 | 45 | 2018 |
| The marketplace of life? An exploratory study of the commercialization of water resources through the lens of macromarketing G Patsiaouras, M Saren, JA Fitchett Journal of Macromarketing 35 (1), 23-35, 2015 | 32 | 2015 |
| Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis G Patsiaouras Marketing Theory 19 (4), 559-566, 2019 | 22 | 2019 |
| Beyond the couch: Psychoanalytic consumer character readings into narcissism and denial G Patsiaouras, JA Fitchett, A Davies Marketing Theory 16 (1), 57-73, 2016 | 22 | 2016 |
| Rethinking Veblen’s contribution to Consumer Research: a phenomenological enquiry into the perception of ‘status consumption’by middle-income British consumers G Patsiaouras University of Leicester, 2010 | 18 | 2010 |
| Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research G Patsiaouras, JA Fitchett Journal of Marketing Management 25 (7-8), 729-744, 2009 | 18 | 2009 |
| Boris Artzybasheff and the art of anthropomorphic marketing in early American consumer culture G Patsiaouras, J Fitchett, M Saren Journal of Marketing Management 30 (1-2), 117-137, 2014 | 12 | 2014 |
| The history of conspicuous consumption in the United Kingdom: 1945-2000 G Patsiaouras Journal of Historical Research in Marketing 9 (4), 488-510, 2017 | 11 | 2017 |
| The wolf of Wall Street: Re-imagining Veblen for the 21st century G Patsiaouras, G Fitchett Advances in Consumer Research–European Conference Proceedings 9, 214-218, 2011 | 8 | 2011 |
| The evolution of conspicuous consumption B Wooliscroft, G Patsiaouras, JA Fitchett Journal of historical research in marketing 4 (1), 154-176, 2012 | 7 | 2012 |
| Marketplace cultures for social change? New social movements and consumer culture theory G Patsiaouras Journal of Marketing Management 38 (1-2), 17-47, 2022 | 6 | 2022 |
| 'Fault'genes and false needs? A critical review on the direct-to-consumer marketing of genetic tests G Patsiaouras The Marketing Review 17 (2), 217-237, 2017 | 5 | 2017 |
| To own or to access? An exploration of sharing and access practices by Arab millennials MB Radwan, G Patsiaouras, M Saren Handbook of the Sharing Economy, 62-74, 2019 | 4 | 2019 |
| Red Tsars and Iron Ladies: Exploring the role of marketing forces in the construction of political heroism G Patsiaouras, J Fitchett Marketing Theory 23 (1), 119-140, 2023 | 3 | 2023 |
| From autographs to fan-celebrity selfies: A new media genre in the evolving participatory media culture A Veneti, A Karadimitriou, G Patsiaouras Media@ LSE Working Paper Series, 2019 | 3 | 2019 |
| The inter-generational arts branding of the Star Wars saga: may the myth be with you! G Patsiaouras Arts and the Market 12 (1), 84-101, 2022 | 2 | 2022 |
| Commodifying ancient cultural heritage: the market evolution of the Parthenon temple Z Brokalaki, G Patsiaouras Journal of Historical Research in Marketing 14 (1), 4-23, 2021 | 2 | 2021 |
| ‘The City Is a Work of Art and Everyone Is an Artist’: Collaborative Protest Art, Participation and Space Reproduction at the 2014 Hong Kong's Umbrella Movement G Patsiaouras Protest Technologies and Media Revolutions, 161-175, 2020 | 2 | 2020 |
