Follow
J. Miguel Villas-Boas
J. Miguel Villas-Boas
J.Gary Shansby Professor of Marketing Strategy, Haas School of Business, UC-Berkeley
Verified email at haas.berkeley.edu - Homepage
Title
Cited by
Cited by
Year
The targeting of advertising
G Iyer, D Soberman, JM Villas-Boas
Marketing Science 24 (3), 461-476, 2005
6302005
The targeting of advertising
G Iyer, D Soberman, JM Villas-Boas
Marketing Science 24 (3), 461-476, 2005
6302005
Endogeneity in brand choice models
JM Villas-Boas, RS Winer
Management science 45 (10), 1324-1338, 1999
6221999
A bargaining theory of distribution channels
G Iyer, JM Villas-Boas
Journal of marketing research 40 (1), 80-100, 2003
4522003
Behavior-based price discrimination and customer recognition
D Fudenberg, JM Villas-Boas
Handbook on economics and information systems 1, 377-436, 2006
4202006
Dynamic competition with customer recognition
JM Villas-Boas
The Rand Journal of Economics, 604-631, 1999
4061999
When more alternatives lead to less choice
D Kuksov, JM Villas-Boas
Marketing Science 29 (3), 507-524, 2010
3382010
Consumer learning, brand loyalty, and competition
JM Villas-Boas
Marketing Science 23 (1), 134-145, 2004
3302004
Product line design for a distribution channel
JM Villas-Boas
Marketing science 17 (2), 156-169, 1998
3041998
Price cycles in markets with customer recognition
JM Villas-Boas
RAND Journal of Economics, 486-501, 2004
2662004
Retailer, manufacturers, and individual consumers: Modeling the supply side in the ketchup marketplace
JM Villas-Boas, Y Zhao
Journal of Marketing Research 42 (1), 83-95, 2005
2092005
Optimal search for product information
F Branco, M Sun, JM Villas-Boas
Management Science 58 (11), 2037-2056, 2012
1922012
Oligopoly with asymmetric information: Differentiation in credit markets
JM Villas-Boas, U Schmidt-Mohr
The RAND Journal of Economics, 375-396, 1999
1861999
A theory of forward buying, merchandising, and trade deals
R Lal, JDC Little, JM Villas-Boas
Marketing Science 15 (1), 21-37, 1996
1421996
Price promotions and trade deals with multiproduct retailers
R Lal, JM Villas-Boas
Management Science 44 (7), 935-949, 1998
1401998
Price promotions and trade deals with multiproduct retailers
R Lal, JM Villas-Boas
Management Science 44 (7), 935-949, 1998
1401998
Communication strategies and product line design
JM Villas-Boas
Marketing Science 23 (3), 304-316, 2004
1372004
Dynamic competition with experience goods
JM Villas‐Boas
Journal of Economics & Management Strategy 15 (1), 37-66, 2006
1202006
Dynamic competition with experience goods
JM Villas‐Boas
Journal of Economics & Management Strategy 15 (1), 37-66, 2006
1202006
Bertrand supertraps
LMB Cabral, M Villas-Boas
Management Science 51 (4), 599-613, 2005
1202005
The system can't perform the operation now. Try again later.
Articles 1–20