Yong Liu
Zitiert von
Zitiert von
Word-of-mouth for movies: Its dynamics and impact on box office revenue
Y Liu
Journal of Marketing 70 (3), 74-89, 2006
Does a firm's product-recall strategy affect its financial value? An examination of strategic alternatives during product-harm crises
Y Chen, S Ganesan, Y Liu
Journal of Marketing 73 (6), 214-226, 2009
The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation
A Chakravarty, Y Liu, T Mazumdar
Journal of Interactive Marketing 24 (3), 185-197, 2010
When do third-party product reviews affect firm value and what can firms do? The case of media critics and professional movie reviews
Y Chen, Y Liu, J Zhang
Journal of Marketing 76 (2), 116-134, 2012
Is having more channels really better? A model of competition among commercial television broadcasters
Y Liu, DS Putler, CB Weinberg
Marketing Science 23 (1), 120-133, 2004
The lead-lag puzzle of demand and distribution: A graphical method applied to movies
RE Krider, T Li, Y Liu, CB Weinberg
Marketing Science 24 (4), 635-645, 2005
Social learning in networks of friends versus strangers
J Zhang, Y Liu, Y Chen
Marketing Science 34 (4), 573-589, 2015
The phase transition of markets and organizations: The new intelligence and entrepreneurial frontier
R Lusch, Y Liu, Y Chen
IEEE Intelligent Systems, IEEE Intelligent Systems 25 (1), 71-75, 2010
User-generated content on social media: Predicting market success with online word-of-mouth
Y Liu, Y Chen, R Lusch, H Chen, D Zimbra, S Zeng
IEEE Intelligent Systems, January/February, 2010
Are nonprofits unfair competitors for businesses? An analytical approach
Y Liu, CB Weinberg
Journal of Public Policy and Marketing 23 (1), 65-79, 2004
What Drives a Firm’s Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO
AX Liu, Y Liu, T Luo
Journal of Marketing 80 (3), 79-95, 2016
Effectiveness of Reputation in Contracting for Customized Production: Evidence from Online Labor Markets
M Lin, Y Liu, S Viswanathan
Management Science, 2016
Online user comments versus professional reviews: Differential influences on pre-release movie evaluation
A Chakravarty, Y Liu, T Mazumdar
Marketing Science Institute, 2008
Effects of distribution channel structure in markets with vertically differentiated products
X Zhao, D Atkins, Y Liu
Quantitative Marketing and Economics 7 (4), 377-397, 2009
Star power in the eye of the beholder: A study of the influence of stars in the movie industry
A Liu, Y Liu, T Mazumdar
Marketing Letters 25 (4), 385-396, 2014
The value of household life cycle variables in consumer expenditure research: An empirical examination
DS Putler, T Li, Y Liu
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2007
Network externalities in online video games: an empirical analysis utilizing online product ratings
Y Liu, ES Mai, J Yang
Marketing Letters 26 (4), 679-690, 2015
Pricing for nonprofit organizations
Y Liu, CB Weinberg
Handbook of Pricing Research in Marketing, 2009
The personal touch of business relationship: A study of the determinants and impact of business friendship
W Gao, Y Liu, L Qian
Asia Pacific Journal of Management 33 (2), 469-498, 2016
The welfare and equity implications of competition in television broadcasting: the role of viewer tastes
Y Liu, DS Putler, CB Weinberg
Journal of Cultural Economics 30 (2), 127-140, 2006
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