‪Robin J. Herbert‬ - ‪Google Scholar‬

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Co-authors

Johan JanssonProfessor at USBE, Umeå University, SwedenVerified email at umu.se
Galina BiedenbachAssociate Professor, Umeå School of Business, Economics and Statistics, Umeå UniversityVerified email at umu.se

Robin J. Herbert

Robin J. Herbert

Doctoral student, Umeå School of Business, Economics and Statistics

Verified email at umu.se - Homepage

spillover effects branding norms consumer behavior electric vehicles


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Barriers of traveling with sustainable transportation vehicles: A comparative empirical analysis of leisure travelers’ behavior in Sweden, Germany, and Iran RJ Herbert, F Sohrabi	2	2020
Normative antecedents of pro-environmental behaviour: investigating the impact on eco-friendly brand experience and brand loyalty towards electric vehicles RJ Herbert, G Biedenbach, J Jansson 17th Global Brand Conference, Edinburgh, United Kingdom, April 22-24, 2024, 2024		2024
Branding in the automotive industry: a systematic literature review and future research agenda RJ Herbert, G Biedenbach, J Jansson European Marketing Academy (EMAC) annual conference, Odense, Denmark, May 23 …, 2023		2023

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