Tracy L Gonzalez-Padron
Tracy L Gonzalez-Padron
Professor, Marketing and International Business, University of Colorado - Colorado Springs
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities
BR Chabowski, JA Mena, TL Gonzalez-Padron
Journal of the Academy of Marketing Science 39 (1), 55-70, 2011
Data equivalence in cross-cultural international business research: assessment and guidelines
GTM Hult, DJ Ketchen, DA Griffith, CA Finnegan, T Gonzalez-Padron, ...
Journal of International Business Studies 39 (6), 1027-1044, 2008
From market orientation to stakeholder orientation
OC Ferrell, TL Gonzalez-Padron, GTM Hult, I Maignan
Journal of Public Policy & Marketing 29 (1), 93-96, 2010
Exploiting innovative opportunities in global purchasing: An assessment of ethical climate and relationship performance
T Gonzalez-Padron, GTM Hult, R Calantone
Industrial Marketing Management 37 (1), 69-82, 2008
Stakeholder orientation: development and testing of a framework for socially responsible marketing
I Maignan, TL Gonzalez-Padron, GTM Hult, OC Ferrell
Journal of Strategic Marketing 19 (4), 313-338, 2011
An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses
MB Akdeniz, T Gonzalez-Padron, RJ Calantone
Industrial marketing management 39 (1), 150-160, 2010
Knowledge management and balanced scorecard outcomes: exploring the importance of interpretation, learning and internationality
TL Gonzalez‐Padron, BR Chabowski, GTM Hult, DJ Ketchen Jr
British Journal of Management 21 (4), 967-982, 2010
An assessment of the use of technology in the direct selling industry
L Ferrell, TL Gonzalez-Padron, OC Ferrell
Journal of Personal Selling & Sales Management 30 (2), 157-165, 2010
Ethics in the sharing economy: Creating a legitimate marketing channel
TL Gonzalez-Padron
Journal of Marketing Channels 24 (1-2), 84-96, 2017
Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis
T Gonzalez-Padron, MB Akdeniz, RJ Calantone
Journal of Business Research 67 (9), 1904-1911, 2014
A critique of Giving Voice to Values approach to business ethics education
TL Gonzalez-Padron, OC Ferrell, L Ferrell, IA Smith
Journal of Academic Ethics 10 (4), 251-269, 2012
Market responsiveness to societal interests
TL Gonzalez-Padron, RW Nason
Journal of Macromarketing 29 (4), 392-405, 2009
Ethics in the supply chain: Follow-up processes to audit results
TL Gonzalez-Padron
Journal of Marketing Channels 23 (1-2), 22-33, 2016
Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm
ND Line, RC Runyan, T Gonzalez-Padron
AMS Review 9 (1), 42-60, 2019
Diversity and rigor trends in retailing research: assessment and guidelines
C Finnegan, RC Runyan, T Gonzalez‐Padron, J Hyun
International Journal of Management Reviews 18 (1), 51-68, 2016
Are students blind to their ethical blind spots? An exploration of why ethics education should focus on self-perception biases
KA Tomlin, ML Metzger, J Bradley-Geist, T Gonzalez-Padron
Journal of Management Education 41 (4), 539-574, 2017
A stakeholder marketing approach to sustainable business
TL Gonzalez-Padron, GTM Hult, OC Ferrell
Marketing in and for a Sustainable Society, 2016
Using a service audit project for improving student learning in a service-marketing course
T Gonzalez-Padron, JM Ferguson
Marketing Education Review 25 (2), 99-116, 2015
What drives publishing productivity for pretenure marketing faculty: Insights using the lens of resource advantage theory
RC Runyan, C Finnegan, T Gonzalez-Padron, ND Line
Marketing Education Review 23 (2), 105-120, 2013
Sustainability‐driven innovation at Ecolab, Inc.: Finding better ways to add value and meet customer needs
J Milliman, T Gonzalez‐Padron, J Ferguson
Environmental Quality Management 21 (3), 21-33, 2012
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