Michael Rodriguez
Michael Rodriguez
Associate Professor, Campbell University
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Zitiert von
Zitiert von
Social media’s influence on business-to-business sales performance
M Rodriguez, RM Peterson, V Krishnan
Journal of Personal Selling & Sales Management 32 (3), 365-378, 2012
CRM/social media technology: impact on customer orientation process and organizational sales performance
M Rodriguez, RM Peterson, H Ajjan
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
R Agnihotri, KJ Trainor, OS Itani, M Rodriguez
Journal of Business Research 81, 144-154, 2017
Managing the next generation of sales, gen Z/millennial cusp: an exploration of grit, entrepreneurship, and loyalty
M Rodriguez, S Boyer, D Fleming, S Cohen
Journal of Business-to-Business Marketing 26 (1), 43-55, 2019
Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance
M Rodriguez, ED Honeycutt Jr
Journal of Business-to-Business Marketing 18 (4), 335-356, 2011
Social media in large sales forces: An empirical study of the impact of sales process capability and relationship performance
M Rodriguez, H Ajjan, RM Peterson
Journal of Marketing Theory and Practice 24 (3), 365-379, 2016
The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance
M Rodriguez, S Boyer
Journal of marketing analytics 8 (3), 137-148, 2020
Social support. Encyclopedia of mental health
MS Rodriguez, S Cohen
New York: Academic Press. Rodríguez Fernández, A., & Goñi Grandmontagne, A …, 1998
Continuance use intention of enterprise instant messaging: a knowledge management perspective
H Ajjan, R Hartshorne, Y Cao, M Rodriguez
Behaviour & information technology 33 (7), 678-692, 2014
A conceptual model of the drivers and outcomes of mobile CRM application adoption
M Rodriguez, K Trainor
Journal of Research in Interactive Marketing 10 (1), 67-84, 2016
A review of the interactive marketing literature in the context of personal selling and sales management: a research agenda
M Rodriguez, AL Dixon, JW Peltier
Journal of Research in Interactive Marketing 8 (4), 294-308, 2014
Impact of CRM technology on sales process behaviors: empirical results from US, Europe, and Asia
M Rodriguez, RM Peterson, V Krishnan
Journal of Business-to-Business Marketing 25 (1), 1-10, 2018
The role of social CRM and its potential impact on lead generation in business-to-business marketing
M Rodriguez, RM Peterson
International Journal of Internet Marketing and Advertising 7 (2), 180-193, 2012
The effects of sales supervisor relationships on work meaning: The case of Canadian and Chinese salespersons
H Fock, F Yim, M Rodriguez
Industrial Marketing Management 39 (7), 1069-1077, 2010
Using technology to engage and improve millennial students' presentation performance
M Rodriguez, H Ajjan, E Honeycutt
Atlantic Marketing Journal 3 (2), 3, 2014
Making social media effective in real estate
M Rodriguez
Keller Center, 2011
CRM and sales pipeline management: Empirical results for managing opportunities
RM Peterson, M Rodriguez, V Krishnan
Marketing Management Journal 21 (1), 60-70, 2011
Empirical investigations of the impact of entrepreneurial orientation and grit on salesperson turnover for generation Z
S Boyer, DE Fleming, M Rodriguez, SR Cohen
Journal of Managerial Issues 32 (2), 144-161, 2020
Developing Tomorrow's Global Sales Leader: Adapting to Cultural Differences Utilizing Role Play.
M Rodriguez, S Boyer
Journal for Advancement of Marketing Education 26, 2018
Utilisation of CRM and its impact on sales performance: a study of sales professionals working in a virtual environment
M Rodriguez, F Yim
International Journal of Electronic Customer Relationship Management 5 (3-4 …, 2011
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