| Measuring the effect of entrepreneurial competence and social media marketing on small medium enterprises’ competitive advantage: a structural equation modeling approach AR Munir, J Maming, N Kadir, GB Ilyas, AT Bon International Conference on Industrial Engineering and Operations Management …, 2019 | 61 | 2019 |
| Pengaruh Personal Selling Dan Digital Marketing Terhadap Keputusan Pembelian Polis Asuransi Pt. Qbe General Insurance Indonesia Cabang Makassar RR Arifuddin, AR Kadir, N Kadir Hasanuddin Journal of Applied Business and Entrepreneurship 2 (3), 92-108, 2019 | 38 | 2019 |
| The impact of digital marketing and brand articulating capability for enhancing marketing capability A Munir, N Kadir, F Umar International Journal of Data and Network Science 7 (1), 65-72, 2023 | 29 | 2023 |
| The effect of geo-cultural product attractiveness on marketing performance: A conceptual framework AR Munir, GB Ilyas, J Maming, N Kadir Calitatea 20 (173), 54-58, 2019 | 22 | 2019 |
| Mediation effect of acculturative aesthetic attractiveness on the relation of product innovation to increase SMEs marketing performance M Pono, AR Munir, J Maming, N Kadir IOP Conference Series: Earth and Environmental Science 235 (1), 012065, 2019 | 17 | 2019 |
| Brand resonancing capability: the mediating role between social media marketing and SMEs marketing performance AR Munir, J Maming, N Kadir, M Sobarsyah Academy of Entrepreneurship Journal 27 (1), 1-12, 2021 | 16 | 2021 |
| Analysis of entrepreneurship perception and business developmental strategy of silk in Wajo Regency, South Sulawesi, Indonesia N Kadir International Journal of Law and Management 60 (1), 102-113, 2018 | 15 | 2018 |
| Margin Analysis and Marketing Efficiency of Dendrobium Orchid Plant T Waluyo, AR Kadir, N Kadir, A Aswan Psychology and Education Journal 58 (1), 194-209, 2021 | 10 | 2021 |
| The influence of Entrepreneur insight, market orientation, knowledge-sharing capabilities, on the performance and competitiveness of SMEs in Makassar Indonesia F Fitriany, N Brasit, I Nursyamsi, N Kadir International journal of multicultural and multireligious understanding 7 (7 …, 2020 | 10 | 2020 |
| The role of geo-cultural product attractiveness and acculturative aesthetic attractiveness in enhancing the relationship between innovation and SMEs marketing performance A Munir, G Ilyas, J Maming, N Kadir Management Science Letters 10 (14), 3419-3424, 2020 | 9 | 2020 |
| Linking green marketing strategy with geo-cultural product attractiveness on SME’s marketing performance in South Sulawesi, Indonesia AR Munir, J Maming, N Kadir, M Sobarsyah IOP Conference Series: Earth and Environmental Science 575 (1), 012050, 2020 | 7 | 2020 |
| The influence of electronic word of mouth and attractiveness towards revisit intention with visiting decision as an intervening variable (case study on tourists in makassar city) M Soeid, N Kadir, AN Massepe Hasanuddin Journal of Applied Business and Entrepreneurship 3 (2), 66-78, 2020 | 7 | 2020 |
| Brand religiosity image: a conceptual review of Islamic marketing M Idris, N Kadir, N Rahmah 3rd International Conference on Accounting, Management and Economics 2018 …, 2019 | 7 | 2019 |
| The Impact of Personal Selling and Digital Marketing on Purchase Decision of Insurance Policy at PT Qbe General Insurance Indonesia, Makassar Branch RR Arifuddin, AR Kadir, N Kadir Hasanuddin Journal of Applied Business and Entrepreneurship 2 (3), 92-108, 2019 | 6 | 2019 |
| The Influences of the Performance of the Owner’s Business and Personality-Based Small and Medium Enterprises: A study on SME’s in Sengkang regency N Kadir Journal of Business and Management 16 (4), 21-24, 2014 | 6 | 2014 |
| PENGARUH PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN MELALUI KESADARAN MEREK LUMIER SKINCARE DIMASA PANDEMI COVID–19 INDONESIA AFA Rahman Universitas Hasanuddin, 2022 | 3 | 2022 |
| The Effect of Electronic Word of Mouth and Social Media on the Decision to Visiting With Destination Image as a Mediating Variable IMC Thahir, R Kadir, N Kadir Hasanuddin Journal of Business Strategy 3 (3), 69-84, 2021 | 3 | 2021 |
| The Influence of Leadership Style and Work Discipline on Service Quality and Employee Performance in The Investment Office and One Stop Integrated Service in Makassar City MA Rahmat, N Brasit, N Kadir Hasanuddin Journal of Applied Business and Entrepreneurship 3 (4), 58-71, 2020 | 3 | 2020 |
| The Effect of Celebrity Endorsement on Repurchase Intention With Brand Attitude, Brand Credibility, and Brand Image as Intervening Variables on Product Somethinc AA Sunarwia, AR Kadir, D Maming, N Kadir, DAS Parawansa, F Mustafa Economics and Business Journal (ECBIS) 1 (5), 773-784, 2023 | 2 | 2023 |
| The Effect of Knowledge Sharing, Competitive Advantage Strategy Implementation on Employee Performance S Alam, M Asdar, N Kadir, PS Awaluddin International Conference on Social, Economics, Business, and Education …, 2022 | 2 | 2022 |
Abdul Razak MunirProfessor in Marketing and Service Management, Hasanuddin UniversityVerified email at fe.unhas.ac.id
