| The effect of market orientation on product innovation BA Lukas, OC Ferrell Journal of the academy of marketing science 28 (2), 239-247, 2000 | 1756 | 2000 |
| The equity effect of product endorsement by celebrities: A conceptual framework from a co‐branding perspective D Seno, BA Lukas European journal of marketing 41 (1/2), 121-134, 2007 | 631 | 2007 |
| Linking service-dominant logic and strategic business practice: A conceptual model of a service-dominant orientation IO Karpen, LL Bove, BA Lukas Journal of service research 15 (1), 21-38, 2012 | 585 | 2012 |
| The nature and social uses of the Internet: A qualitative investigation I Maignan, BA Lukas Journal of Consumer Affairs 31 (2), 346-371, 1997 | 422 | 1997 |
| Schools of thought in organizational learning SJ Bell, GJ Whitwell, BA Lukas Journal of the academy of marketing science 30 (1), 70-86, 2002 | 403 | 2002 |
| A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels BA Lukas, GTM Hult, OC Ferrell Journal of business research 36 (3), 233-244, 1996 | 355 | 1996 |
| Service-dominant orientation: measurement and impact on performance outcomes IO Karpen, LL Bove, BA Lukas, MJ Zyphur Journal of Retailing 91 (1), 89-108, 2015 | 324 | 2015 |
| Strategic fit in transitional economies: The case of China’s electronics industry BA Lukas, JJ Tan, GTM Hult Journal of Management 27 (4), 409-429, 2001 | 297 | 2001 |
| Country‐of‐origin contingencies: competing perspectives on product familiarity and product involvement A Josiassen, BA Lukas, GJ Whitwell International Marketing Review 25 (4), 423-440, 2008 | 292 | 2008 |
| Antecedents and outcomes of new product development speed: An interdisciplinary conceptual framework A Menon, J Chowdhury, BA Lukas Industrial Marketing Management 31 (4), 317-328, 2002 | 244* | 2002 |
| Firm-hosted online brand communities and new product success RL Gruner, C Homburg, BA Lukas Journal of the Academy of Marketing Science 42, 29-48, 2014 | 196 | 2014 |
| Striving for quality: the key role of internal and external customers BA Lukas, I Maignan Journal of Market-Focused Management 1, 175-187, 1996 | 190 | 1996 |
| New product quality: intended and unintended consequences of new product development speed BA Lukas, A Menon Journal of Business Research 57 (11), 1258-1264, 2004 | 148 | 2004 |
| Strategic type, market orientation, and the balance between adaptability and adaptation BA Lukas Journal of Business Research 45 (2), 147-156, 1999 | 145 | 1999 |
| How can a shareholder value approach improve marketing's strategic influence? BA Lukas, GJ Whitwell, P Doyle Journal of Business Research 58 (4), 414-422, 2005 | 123 | 2005 |
| Why do customers get more than they need? How organizational culture shapes product capability decisions BA Lukas, GJ Whitwell, JB Heide Journal of Marketing 77 (1), 1-12, 2013 | 122 | 2013 |
| The halo model of origin images: Conceptualisation and initial empirical test A Josiassen, BA Lukas, GJ Whitwell, AG Assaf Journal of Consumer Behaviour 12 (4), 253-266, 2013 | 119 | 2013 |
| Supporting new product launches with social media communication and online advertising: sales volume and profit implications RL Gruner, A Vomberg, C Homburg, BA Lukas Journal of Product Innovation Management 36 (2), 172-195, 2019 | 95 | 2019 |
| Entry mode decisions: the role of managers' mental models I Maignan, BA Lukas Journal of Global Marketing 10 (4), 7-22, 1997 | 93 | 1997 |
| Organizing for new product development speed and the implications for organizational stress BA Lukas, A Menon, SJ Bell Industrial Marketing Management 31 (4), 349-355, 2002 | 85 | 2002 |
