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Bryan A. Lukas
Bryan A. Lukas
Professor of Marketing, University of Manchester
Verified email at manchester.ac.uk
Title
Cited by
Cited by
Year
The effect of market orientation on product innovation
BA Lukas, OC Ferrell
Journal of the academy of marketing science 28 (2), 239-247, 2000
16702000
The equity effect of product endorsement by celebrities: A conceptual framework from a co‐branding perspective
D Seno, BA Lukas
European journal of marketing 41 (1/2), 121-134, 2007
6102007
Linking service-dominant logic and strategic business practice: A conceptual model of a service-dominant orientation
IO Karpen, LL Bove, BA Lukas
Journal of service research 15 (1), 21-38, 2012
5472012
The nature and social uses of the Internet: A qualitative investigation
I Maignan, BA Lukas
Journal of Consumer Affairs 31 (2), 346-371, 1997
4041997
Schools of thought in organizational learning
SJ Bell, GJ Whitwell, BA Lukas
Journal of the academy of marketing science 30 (1), 70-86, 2002
3932002
A theoretical perspective of the antecedents and consequences of organizational learning in marketing channels
BA Lukas, GTM Hult, OC Ferrell
Journal of business research 36 (3), 233-244, 1996
3481996
Service-dominant orientation: measurement and impact on performance outcomes
IO Karpen, LL Bove, BA Lukas, MJ Zyphur
Journal of Retailing 91 (1), 89-108, 2015
3052015
Strategic fit in transitional economies: The case of China’s electronics industry
BA Lukas, JJ Tan, GTM Hult
Journal of Management 27 (4), 409-429, 2001
2912001
Country‐of‐origin contingencies: competing perspectives on product familiarity and product involvement
A Josiassen, BA Lukas, GJ Whitwell
International Marketing Review 25 (4), 423-440, 2008
2792008
Antecedents and outcomes of new product development speed: An interdisciplinary conceptual framework
A Menon, J Chowdhury, BA Lukas
Industrial Marketing Management 31 (4), 317-328, 2002
236*2002
Firm-hosted online brand communities and new product success
RL Gruner, C Homburg, BA Lukas
Journal of the Academy of Marketing Science 42, 29-48, 2014
1922014
Striving for quality: the key role of internal and external customers
BA Lukas, I Maignan
Journal of Market-Focused Management 1, 175-187, 1996
1771996
New product quality: intended and unintended consequences of new product development speed
BA Lukas, A Menon
Journal of Business Research 57 (11), 1258-1264, 2004
1452004
Strategic type, market orientation, and the balance between adaptability and adaptation
BA Lukas
Journal of Business Research 45 (2), 147-156, 1999
1441999
Why do customers get more than they need? How organizational culture shapes product capability decisions
BA Lukas, GJ Whitwell, JB Heide
Journal of Marketing 77 (1), 1-12, 2013
1172013
How can a shareholder value approach improve marketing's strategic influence?
BA Lukas, GJ Whitwell, P Doyle
Journal of Business Research 58 (4), 414-422, 2005
1142005
The halo model of origin images: Conceptualisation and initial empirical test
A Josiassen, BA Lukas, GJ Whitwell, AG Assaf
Journal of Consumer Behaviour 12 (4), 253-266, 2013
1122013
Entry mode decisions: the role of managers' mental models
I Maignan, BA Lukas
Journal of Global Marketing 10 (4), 7-22, 1997
901997
Marketing research
BA Lukas, F Joseph, RP Bush, DJ Ortinau
McGraw-Hill, 2004
822004
Organizing for new product development speed and the implications for organizational stress
BA Lukas, A Menon, SJ Bell
Industrial Marketing Management 31 (4), 349-355, 2002
812002
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