Dr. Daniel Böger
Dr. Daniel Böger
GfK
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Year
Measuring brand image: a systematic review, practical guidance, and future research directions
A Plumeyer, P Kottemann, D Böger, R Decker
Review of Managerial Science 13 (2), 227-265, 2019
172019
A mechanism for aggregating association network data: An application to brand concept maps
D Böger, P Kottemann, M Meißner, R Decker
Journal of Business Research 79, 90-106, 2017
172017
Extracting brand information from social networks: Integrating image, text, and social tagging data
J Klostermann, A Plumeyer, D Böger, R Decker
International Journal of Research in Marketing 35 (4), 538-556, 2018
92018
Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions
M Souka, D Böger, R Decker, C Stummer, A Wiemann
International Journal of Automotive Technology and Management 20 (1), 1-24, 2020
42020
Parent brands’ influence on co-brand’s perception: a model-based approach
D Böger, P Kottemann, R Decker
Journal of Product & Brand Management, 2018
22018
Essays on measuring and modeling brand perceptions
D Böger
2018
Combining Visual and Textual User-Generated Content to Capture Brand Perceptions
J Klostermann, A Plumeyer, D Böger, R Decker
Proceedings of the AMA Summer Academic Conference 29, 2018
2018
Using Cluster Analysis for the Identification of Heterogeneous Brand Images
D Böger, P Kottemann, R Decker, M Meißner
European Conference on Data Analysis 2015, Book of Abstracts, 2015
2015
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Articles 1–8