| Extracting brand information from social networks: Integrating image, text, and social tagging data J Klostermann, A Plumeyer, D Böger, R Decker International Journal of Research in Marketing 35 (4), 538-556, 2018 | 152 | 2018 |
| Measuring brand image: a systematic review, practical guidance, and future research directions A Plumeyer, P Kottemann, D Böger, R Decker Review of Managerial Science 13, 227-265, 2019 | 139 | 2019 |
| A mechanism for aggregating association network data: An application to brand concept maps D Böger, P Kottemann, M Meißner, R Decker Journal of Business Research 79, 90-106, 2017 | 46 | 2017 |
| Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions M Souka, D Böger, R Decker, C Stummer, A Wiemann International Journal of Automotive Technology and Management 20 (1), 1-24, 2020 | 19 | 2020 |
| Parent brands’ influence on co-brand’s perception: a model-based approach D Böger, P Kottemann, R Decker Journal of Product & Brand Management 27 (5), 514-522, 2018 | 16 | 2018 |
| Measuring brand image: a systematic review, practical guidance, and future research directions. Review of Managerial Science, 13 (2), 227–265 A Plumeyer, P Kottemann, D Böger, R Decker | 12 | 2019 |
| Essays on measuring and modeling brand perceptions D Böger | | 2018 |
| Combining Visual and Textual User-Generated Content to Capture Brand Perceptions J Klostermann, A Plumeyer, D Böger, R Decker Proceedings of the AMA Summer Academic Conference 29, 2018 | | 2018 |
| Using Cluster Analysis for the Identification of Heterogeneous Brand Images D Böger, P Kottemann, R Decker, M Meißner European Conference on Data Analysis 2015, Book of Abstracts, 2015 | | 2015 |
Pascal KottemannPostdoctoral researcher, Bielefeld UniversityVerified email at wiwi.uni-bielefeld.de
