“I will start saving natural resources, only when you show me the planet as a person in danger”: The effects of message framing and anthropomorphism on pro-environmental … M Karpińska-Krakowiak, Ł Skowron, L Ivanov Sustainability 12 (14), 2020 | 23 | 2020 |
Gendering conversational humor in advertising: An evolutionary explanation of the effects of spontaneous versus canned humor L Ivanov, M Eisend, T Bayon International Journal of Advertising 38 (7), 979-999, 2019 | 18 | 2019 |
Lethal versus reproductive disease appeals in preventive health advertising: The moderating effect of life history strategy L Ivanov, M Eisend, S Diehl, IM Wang, M Karpinska-Krakowiak International Journal of Advertising 40 (4), 657-681, 2020 | 2 | 2020 |
The evolution-similarity matrix: An evolutionary psychology perspective on cross-cultural advertising L Ivanov, J Buck, R Sutherland Journal of Innovative Marketing 16 (2), 159-167, 2020 | 2 | 2020 |
Fundamental motives in advertising: An evolutionary analysis of Super Bowl commercials L Ivanov Evolutionary Perspectives on Public Relations, Strategic Communication, and …, 2021 | | 2021 |