| Toward a theory of customer engagement marketing CM Harmeling, JW Moffett, MJ Arnold, BD Carlson Journal of the Academy of marketing science 45, 312-335, 2017 | 1240 | 2017 |
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| Conclusion: informing customer engagement marketing and future research CM Harmeling, JW Moffett, RW Palmatier Customer engagement marketing, 307-323, 2018 | 26 | 2018 |
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