| The calendar mindset: scheduling takes the fun out and puts the work in GN Tonietto, SA Malkoc Journal of Marketing Research 53 (6), 922-936, 2016 | 51 | 2016 |
| Generating Content Increases Enjoyment by Immersing Consumers and Accelerating Perceived Time GN Tonietto, A Barasch Journal of Marketing 85 (6), 83-100, 2021 | 45 | 2021 |
| Activity versus outcome maximization in time management SA Malkoc, GN Tonietto Current opinion in psychology, 2019 | 43 | 2019 |
| When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time GN Tonietto, SA Malkoc, SM Nowlis Journal of Consumer Research 45 (5), 1085-1102, 2019 | 30* | 2019 |
| Viewing leisure as wasteful undermines enjoyment GN Tonietto, SA Malkoc, RW Reczek, MI Norton Journal of Experimental Social Psychology 97, 104198, 2021 | 21 | 2021 |
| Time will fly during future fun (but drag until then) GN Tonietto, EM VanEpps, SA Malkoc, SJ Maglio Journal of Consumer Psychology 32 (3), 475-483, 2022 | 5 | 2022 |
| The Time of Our Lives: Examining Utility from Experiential Consumption Over Time G Tonietto, JK Goodman, SA Malkoc, M Rosenboim, E O’Brien, M Kardas, ... ACR 2017 SAN DIEGO 45, 123, 2017 | 1* | 2017 |
| When an Hour Feels Shorter: Salient Endpoints Contract the Perception and Consumption of Time G Tonietto, S Malkoc, S Nowls ACR North American Advances, 2016 | 1 | 2016 |
| When Experiences Go Badly: the Buffering Effect of Scheduling on Dissatisfaction G Tonietto ACR North American Advances, 2019 | | 2019 |
| The Hidden Costs of Scheduling: Temporal Structure Reduces Task Enjoyment and Contracts Time GN Tonietto Washington University in St. Louis, 2017 | | 2017 |
| The Influence of Creating Event Markers on Experienced Time and Enjoyment G Tonietto, A Barasch ACR North American Advances, 2017 | | 2017 |
| Consumer Need Recognition: the Influence of Length of Ownership and the Identification of Ideals G Tonietto, S Nowlis ACR North American Advances, 2014 | | 2014 |
| When Nothing Means Everything: Consumer Evaluations of Specialized and Unspecialized Products G Tonietto, B Dalton, S Nowlis ACR North American Advances, 2012 | | 2012 |
| Time Will Fly During Future Fun (But Drag Until Then) E VanEpps, GN Tonietto | | |
Selin A MalkocProfessor of Marketing, The Ohio State UniversityVerified email at fisher.osu.edu
