Oliver Hinz
Oliver Hinz
Professor of Information Systems and Information Management
Bestätigte E-Mail-Adresse bei - Startseite
Zitiert von
Zitiert von
M Nofer, P Gomber, O Hinz, D Schiereck
Business & Information Systems Engineering 59, 183-187, 2017
Seeding Strategies for Viral Marketing: An Empirical Comparison
O Hinz, B Skiera, C Barrot, JU Becker
Journal of Marketing, 55-71, 2011
AI-based digital assistants: Opportunities, threats, and research perspectives
A Maedche, C Legner, A Benlian, B Berger, H Gimpel, T Hess, O Hinz, ...
Business & Information Systems Engineering 61, 535-544, 2019
Price discrimination in e-commerce? An examination of dynamic pricing in name-your-own price markets
O Hinz, IIH Hann, M Spann
Mis quarterly, 81-98, 2011
Marketing automation
I Heimbach, DS Kostyra, O Hinz
Business & Information Systems Engineering 57, 129-133, 2015
Using twitter to predict the stock market: Where is the mood effect?
M Nofer, O Hinz
Business & Information Systems Engineering 57, 229-242, 2015
The impact of information diffusion on bidding behavior in secret reserve price auctions
O Hinz, M Spann
Information Systems Research 19 (3), 351-368, 2008
Mitigating the intrusive effects of smart home assistants by using anthropomorphic design features: A multimethod investigation
A Benlian, J Klumpe, O Hinz
Information Systems Journal 30 (6), 1010-1042, 2020
Blockchain. business & information systems engineering, 59 (3), 183–187
M Nofer, P Gomber, O Hinz, D Schiereck
Anthropomorphic information systems
N Pfeuffer, A Benlian, H Gimpel, O Hinz
Business & Information Systems Engineering 61, 523-533, 2019
A decision support system for stock investment recommendations using collective wisdom
J Gottschlich, O Hinz
Decision support systems 59, 52-62, 2014
The health information seeking and usage behavior intention of Chinese consumers through mobile phones
Z Deng, S Liu, O Hinz
Information Technology & People 28 (2), 405-423, 2015
Explaining the adoption of grid computing: An integrated institutional theory and organizational capability approach
CM Messerschmidt, O Hinz
The Journal of Strategic Information Systems 22 (2), 137-156, 2013
An analysis of the importance of the long tail in search engine marketing
B Skiera, J Eckert, O Hinz
Electronic Commerce Research and Applications 9 (6), 488-494, 2010
The impact of search and recommendation systems on sales in electronic commerce
O Hinz, J Eckert
Business & Information Systems Engineering 2, 67-77, 2010
New product adoption in social networks: Why direction matters
O Hinz, C Schulze, C Takac
Journal of Business Research 67 (1), 2836-2844, 2014
Drivers of the long tail phenomenon: an empirical analysis
O Hinz, J Eckert, B Skiera
Journal of management information systems 27 (4), 43-70, 2011
The influence of data theft on the share prices and systematic risk of consumer electronics companies
O Hinz, M Nofer, D Schiereck, J Trillig
Information & Management 52 (3), 337-347, 2015
Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs
S Gensler, O Hinz, B Skiera, S Theysohn
European Journal of Operational Research, 2012
Making digital freemium business models a success: Predicting customers’ lifetime value via initial purchase information
S Voigt, O Hinz
Business & Information Systems Engineering 58, 107-118, 2016
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