Andreas Eggert
Andreas Eggert
Professor of Business and Services Marketing, Freie Universitaet Berlin
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Customer perceived value: a substitute for satisfaction in business markets?
A Eggert, W Ulaga
Journal of Business & industrial marketing, 2002
Value-based differentiation in business relationships: Gaining and sustaining key supplier status
W Ulaga, A Eggert
Journal of marketing 70 (1), 119-136, 2006
Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships
W Ulaga, A Eggert
European Journal of marketing, 2006
Value creation in the relationship life cycle: A quasi-longitudinal analysis
A Eggert, W Ulaga, F Schultz
Industrial Marketing Management 35 (1), 20-27, 2006
Relationship value in business markets: the construct and its dimensions
W Ulaga, A Eggert
Journal of Business-to-business Marketing 12 (1), 73-99, 2005
Modeling the impact of corporate reputation on customer satisfaction and loyalty using partial least squares
S Helm, A Eggert, I Garnefeld
Handbook of partial least squares, 515-534, 2010
Kundenbindung—die neue Sollstrategie?
FW Bliemel, A Eggert
Marketing: Zeitschrift für Forschung und Praxis, 37-46, 1998
‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets
H Terho, A Haas, A Eggert, W Ulaga
Industrial Marketing Management 41 (1), 174-185, 2012
Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme und Anwendungsempfehlungen
G Fassott, A Eggert
Handbuch PLS-Pfadmodellierung: Methode, Anwendung, Praxisbeispiele, Stuttgart 33, 2005
Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Ergebnisse einer Metaanalyse und Anwendungsempfehlungen
A Eggert, G Fassott
Univ., Lehrstuhl für Marketing, 2003
Revenue and profit implications of industrial service strategies
A Eggert, J Hogreve, W Ulaga, E Muenkhoff
Journal of Service Research 17 (1), 23-39, 2014
Creating and appropriating value in collaborative relationships
SM Wagner, A Eggert, E Lindemann
Journal of business research 63 (8), 840-848, 2010
Kundenwert–eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen
S Helm, B Günter
Kundenwert, 3-38, 2006
Identifizierung und Quantifizierung mediierender und moderierender Effekte in komplexen Kausalstrukturen
A Eggert, G Fassott, S Helm
Handbuch PLS-Pfadmodellierung, Stuttgart, 101-116, 2005
Kundenwert: Grundlagen-Innovative Konzepte-Praktische Umsetzungen
B Günter, S Helm
Springer-Verlag, 2007
The customer value proposition: evolution, development, and application in marketing
A Payne, P Frow, A Eggert
Journal of the Academy of Marketing Science 45 (4), 467-489, 2017
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A Eggert, J Hogreve, W Ulaga, E Muenkhoff
Industrial Marketing Management 40 (5), 661-670, 2011
Die PLS-Pfadmodellierung. Mehr als eine Alternative zur Kovarianzstrukturanalyse
FW Bliemel, A Eggert, G Fassott, J Henseler
Stuttgart, Germany: Schäffer-Poeschel, 2005
Exploring the impact of relationship transparency on business relationships: A cross-sectional study among purchasing managers in Germany
A Eggert, S Helm
Industrial Marketing Management 32 (2), 101-108, 2003
Die zwei Perspektiven des Kundenwerts: Darstellung und Versuch einer Integration
A Eggert
Kundenwert, 41-59, 2003
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