Steven Sweldens
Steven Sweldens
Professor of Consumer Behavior and Marketing, RSM Erasmus University
Verified email at rsm.nl
Title
Cited by
Cited by
Year
Evaluative conditioning procedures and the resilience of conditioned brand attitudes
S Sweldens, SMJ Van Osselaer, C Janiszewski
Journal of consumer Research 37 (3), 473-489, 2010
2072010
Dissociating contingency awareness and conditioned attitudes: Evidence of contingency-unaware evaluative conditioning.
M Hütter, S Sweldens, C Stahl, C Unkelbach, KC Klauer
Journal of Experimental Psychology: General 141 (3), 539, 2012
1362012
The role of awareness in attitude formation through evaluative conditioning
S Sweldens, O Corneille, V Yzerbyt
Personality and Social Psychology Review 18 (2), 187-209, 2014
1002014
The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains.
MA Tuk, K Zhang, S Sweldens
Journal of Experimental Psychology: General 144 (3), 639, 2015
862015
Implicit Misattribution of Evaluative Responses: Contingency-Unaware Evaluative Conditioning Requires Simultaneous Stimulus Presentations.
M Hütter, S Sweldens
Journal of Experimental Psychology: General 142 (3), 638-643, 2012
862012
Gender identity salience and perceived vulnerability to breast cancer
S Puntoni, S Sweldens, NT Tavassoli
Journal of Marketing Research 48 (3), 413-424, 2011
652011
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
M Hütter, S Sweldens
Journal of Consumer Research 45 (2), 320-349, 2018
242018
The emotional information processing system is risk averse: Ego-depletion and investment behavior
BD Langhe, S Sweldens, SMJ van Osselaer, MA Tuk
ERIM Report Series Reference No. ERS-2008-064-MKT, 2008
162008
How to study consciousness in consumer research, a commentary on Williams and Poehlman
S Sweldens, MA Tuk, M Hütter
Journal of Consumer Research 44 (2), 266-275, 2017
102017
The symmetric nature of evaluative memory associations: Equal effectiveness of forward versus backward evaluative conditioning
JC Kim, S Sweldens, M Hütter
Social Psychological and Personality Science 7 (1), 61-68, 2016
102016
Evaluative conditioning 2.0: Direct versus associative transfer of affect to brands
S Sweldens
62009
The bias in the bias: Comparative optimism as a function of event social undesirability
S Sweldens, S Puntoni, G Paolacci, M Vissers
Organizational Behavior and Human Decision Processes 124 (2), 229-244, 2014
42014
Puppets on a String
S Sweldens
32018
Putting Operating Principles (What) Before Conditions (How and When) to Improve Theorizing: S-S versus S-R learning in Evaluative Conditioning
S Sweldens
OSF Preprints, 2018
32018
Evaluative conditioning 2.0: direct and indirect attachment of affect to brands
S Sweldens, S Osselaer, C Janiszewski
ACR North American Advances, 2009
22009
How to Study Consciousness in Consumer Research
S Sweldens, MA Tuk, M Huetter
Journal of Consumer Research, 0
2
Gender identity and breast cancer campaigns
S Puntoni, S Sweldens, N Tavassoli
RSM Discovery-Management Knowledge 7 (3), 4-6, 2011
12011
TomTom: Mapping the Course from B2C to B2B (Web Version)
S Sweldens, S Puntoni, T Yue
2019
TomTom: Mapping the Course from B2C to B2B
N Kleinsmith, M Campion, S Sweldens, S Puntoni
2019
The'Calories-Must-Be-Bad'Bias: How the Belief That Calories Are Unhealthy Increases the Choice Share of Less Nutritious Options
A Monnier, S Sweldens, S Puntoni
ACR North American Advances, 2019
2019
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