| An examination of perceived behavioral control: Internal and external influences on intention B Kidwell, RD Jewell Psychology & Marketing 20 (7), 625-642, 2003 | 253 | 2003 |
| The influence of past behavior on behavioral intent: An information‐processing explanation B Kidwell, RD Jewell Psychology & Marketing 25 (12), 1151-1166, 2008 | 136 | 2008 |
| The innovator's license: A latitude to deviate from category norms MJ Barone, RD Jewell Journal of Marketing 77 (1), 120-134, 2013 | 82 | 2013 |
| The moderated influence of internal control: An examination across health‐related behaviors B Kidwell, RD Jewell Journal of Consumer Psychology 13 (4), 377-386, 2003 | 68 | 2003 |
| When competitive interference can be beneficial RD Jewell, HR Unnava Journal of Consumer Research 30 (2), 283-291, 2003 | 67 | 2003 |
| When a Company Does Not Respond to Negative Publicity: Cognitive Elaboration vs. Negative Affect Perspective. G Menon, RD Jewell, HR Unnava Advances in Consumer Research 26 (1), 1999 | 57 | 1999 |
| The motivational impact of perceived control on behavioral intentions B Kidwell, RD Jewell Journal of Applied Social Psychology 40 (9), 2407-2433, 2010 | 48 | 2010 |
| The stigma of mental illness: Using segmentation for social change MA Yeh, RD Jewell, VL Thomas Journal of Public Policy & Marketing 36 (1), 97-116, 2017 | 46 | 2017 |
| Associative and dissociative comparative advertising strategies in broadening brand positioning RD Jewell, C Saenger Journal of Business Research 67 (7), 1559-1566, 2014 | 44 | 2014 |
| How brand innovativeness creates advertising flexibility MJ Barone, RD Jewell Journal of the Academy of Marketing Science 42, 309-321, 2014 | 44 | 2014 |
| Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs SJ Carson, RD Jewell, C Joiner Journal of the Academy of Marketing Science 35, 172-183, 2007 | 40 | 2007 |
| Exploring differences in attitudes between light and heavy brand users RD Jewell, HR Unnava Journal of Consumer Psychology 14 (1-2), 75-80, 2004 | 38 | 2004 |
| Hidden consumption behaviour: an alternative response to social group influence VL Thomas, RD Jewell, J Wiggins Johnson European Journal of Marketing 49 (3/4), 512-531, 2015 | 36 | 2015 |
| Establishing effective repositioning communications in a competitive marketplace RD Jewell Journal of marketing communications 13 (4), 231-241, 2007 | 33 | 2007 |
| Norm violations and the role of marketplace comparisons in positioning brands RD Jewell, MJ Barone Journal of the Academy of Marketing Science 35, 550-559, 2007 | 31 | 2007 |
| The moderating effect of perceived control on motivation to engage in deliberative processing RD Jewell, B Kidwell Psychology & Marketing 22 (9), 751-769, 2005 | 28 | 2005 |
| I can't get you out of my head: The influence of secrecy on consumers’ self‐brand connections VL Thomas, RD Jewell Journal of consumer psychology 29 (3), 463-471, 2019 | 27 | 2019 |
| Profiling the Brand Personality of Specific Brands. AP Cui, PJ Albanese, RD Jewell, MY Hu Advances in Consumer Research 35, 2008 | 26 | 2008 |
| How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness MJ Barone, RD Jewell Journal of Consumer Psychology 22 (4), 496-506, 2012 | 25 | 2012 |
| The effects of deadline pressure on attitudinal ambivalence RD Jewell Marketing Letters 14, 83-95, 2003 | 25 | 2003 |
