| The effect of social exclusion on consumer preference for anthropomorphized brands RP Chen, EW Wan, E Levy Journal of Consumer Psychology 27 (1), 23-34, 2017 | 270 | 2017 |
| Anthropomorphized helpers undermine autonomy and enjoyment in computer games S Kim, RP Chen, K Zhang Journal of Consumer Research 43 (2), 282-302, 2016 | 211 | 2016 |
| Judging a book by its cover? The effect of anthropomorphism on product attribute processing and consumer preference E Wen Wan, R Peng Chen, L Jin Journal of Consumer Research 43 (6), 1008-1030, 2017 | 178 | 2017 |
| Anthropomorphism and object attachment EW Wan, RP Chen Current Opinion in Psychology 39, 88-93, 2021 | 63 | 2021 |
| Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions EW Wan, KW Chan, RP Chen Journal of the Academy of Marketing Science 44 (6), 746-769, 2016 | 38 | 2016 |
| When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption F Chen, RP Chen, L Yang Journal of Consumer Psychology 30 (2), 277-295, 2020 | 25 | 2020 |
| How Consumers in China Perceive Brands In Online and Offline Encounters: A Framework For Brand Perception TH Chan, RP Chen, HT Caleb Journal of Advertising Research 58 (1), 90-110, 2018 | 13 | 2018 |
| Anthropomorphism: New insights and implica-tions F Chen, J Sengupta, R Adaval, RP Chen, EW Wan, CE Levy, MH Hsieh, ... Advances in Consumer Research 41, 27-32, 2013 | 11 | 2013 |
| The Effect of Anthropomorphism on Consumer Preference EW Wan, RP Chen, L Jin ACR North American Advances, 2015 | 2 | 2015 |
| Fast or Slow: How Temporal Work Design Shapes Experienced Passage of Time and Job Performance HH Zhao, H Deng, RP Chen, SK Parker, W Zhang Academy of Management Journal 65 (6), 2014-2033, 2022 | 1 | 2022 |
| Is she my new friend? The effect of social exclusion on consumer preference for anthropomorphized products RP Chen, EW Wan, E Levy ACR North American Advances, 2013 | 1 | 2013 |
| Fast or Slow: How Temporal Work Design Shapes Time Perception and Job Performance HH Zhao, H Deng, R Chen, W Zhang Academy of Management Proceedings 2020 (1), 18931, 2020 | | 2020 |
| The Influence of Anthropomorphism on Product Attributes Processing and Consumer Preference EW Wan, RP Chen, L Jin ACR Asia-Pacific Advances, 2015 | | 2015 |
