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Ralf van der Lans
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A viral branching model for predicting the spread of electronic word of mouth
R Van der Lans, G Van Bruggen, J Eliashberg, B Wierenga
Marketing science 29 (2), 348-365, 2010
3312010
Research Note—Competitive Brand Salience
R Van der Lans, R Pieters, M Wedel
Marketing Science 27 (5), 922-931, 2008
1862008
Cross-national logo evaluation analysis: An individual-level approach
R Van der Lans, JA Cote, CA Cole, SM Leong, A Smidts, PW Henderson, ...
Marketing science 28 (5), 968-985, 2009
1672009
Handbook of marketing decision models
B Wierenga, R Van der Lans
Springer, 2017
1292017
Eye-movement analysis of search effectiveness
R Van der Lans, R Pieters, M Wedel
Journal of the American Statistical Association 103 (482), 452-461, 2008
1192008
Defining eye-fixation sequences across individuals and tasks: the Binocular-Individual Threshold (BIT) algorithm
R Van der Lans, M Wedel, R Pieters
Behavior research methods 43 (1), 239-257, 2011
962011
Partner selection in brand alliances: An empirical investigation of the drivers of brand fit
R Van der Lans, B Van den Bergh, E Dieleman
Marketing science 33 (4), 551-566, 2014
822014
Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
X Chen, R van der Lans, TQ Phan
Journal of Marketing Research 54 (2), 187-201, 2017
622017
A partially hidden Markov model of customer dynamics for CLV measurement
J Romero, R Van der Lans, B Wierenga
Journal of interactive Marketing 27 (3), 185-208, 2013
442013
What to Stress to Whom and Where? A Cross-Country Investigation of the Effects of Perceived Brand Benefits on Buying Intentions
R van der Lans, Y van Everdingen, V Melnyk
International Journal of Research in Marketing 33 (4), 924-943, 2016
382016
Eye movements during search and choice
R van der Lans, M Wedel
Handbook of marketing decision models, 331-359, 2017
222017
Viral marketing: What is it, and what are the components of viral success
R Van der Lans, G Van Bruggen
The connected customer: The changing nature of consumer and business markets …, 2010
222010
Competition for attention in online social networks: Implications for seeding strategies
S Gelper, R van der Lans, G van Bruggen
Management Science 67 (2), 1026-1047, 2021
192021
Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity
SS Wang, R van der Lans
Journal of Marketing Research 54 (2), 524-540, 2018
182018
Online advertising suppresses visual competition during planned purchases
R van der Lans, R Pieters, M Wedel
Journal of Consumer Research 48 (3), 374-393, 2021
13*2021
Eye tracking methodology for research in consumer psychology
M Wedel, R Pieters, R van der Lans
Handbook of Research Methods in Consumer Psychology, 276-292, 2019
82019
A simultaneous model of multiple-discrete choices of variety and quantity
R van der Lans
International Journal of Research in Marketing 35 (2), 242-257, 2018
52018
Bayesian estimation of the multinomial logit model: a comment on Holmes and Held," Bayesian auxiliary variable models for binary and multinomial regression"
R Van der Lans
Bayesian Analysis 6 (2), 353-355, 2011
52011
Marketing decision models: Progress and perspectives
B Wierenga, R van der Lans
Handbook of Marketing Decision Models, 1-11, 2017
42017
Integrating social networks into marketing decision models
X Chen, R Van Der Lans, M Trusov
Handbook of marketing decision models, 505-529, 2017
42017
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